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Ferrari SA boasts with impressive 2016 sales figures

2017-01-27 08:34

Charlen Raymond

GOOD YEAR FOR THE PRANCING HORSE: Ferrari sold 94 units in South Africa. Image: QuickPic

Cape Town - 2016 proved to be a stellar year for Ferrari as monthly sales figures released by Naamsa paints a prosperous picture for the automaker.

Considering that its cheapest car retails from R4.3-million in South Africa, it is actually very refreshing that the automaker registered a very strong sales figure for 2016, according to Naamsa's monthly sales figures.

Huge success rate

The Italian automaker sold an incredible 94 cars in South Africa; excluding limited edition vehicles. 

READ: Ferrari's supercars hit Red Star Raceway

The Ferrari FF, the brands only four-seater, saw one new owner in August. In February, the 458 Speciale also only found one owner, but considering that the 458 range has been replaced by the 488, this solitary unit can be understood.

The F12 Berlinetta, the most expensive vehicle in Ferrari SA’s stable, found three new owners, as did the 599 GTB.

The prancing horses

The 488 GTB, 488 Spider and California T were Ferrari SA’s best-selling cars for 2016. The California T, in third, sold 13 units, the 488 Spider 25, and the 488 GTB an incredible 48.

But, the Spider only went on sale in June and this is where things get interesting.

READ: Ferrari's R5.5-million 488 GTB Spider in SA

For the year, the GTB averaged 4.4 units per month. Since going on sale until December, the Spider averaged 3.6 cars over those seven months. And over the same period, the GTB averaged 2.4. That’s a drop of two cars per month!

What will 2017 hold?

2016 was stellar for Ferrari; by any measurable standard - even if the overall stats across the entire new vehicle market took a huge stumble. No one has a crystal ball to predict how the new year will pan out, but considering the popularity of the brand - and especially the three top-selling cars - it’s difficult to see Ferrari not having another successful year.

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