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Hard-hitting SA road safety ad: Will 'Boys' curb drunk driving?

2017-07-02 14:56

SHOCKING AD:The Western Cape transport department has released another controversial ad called 'Boys' to curb drunk driving. Image: YouTube

Cape Town - The Western Cape transport department has released another controversial ad in a bid to fight the significant high levels of drunk driving in South Africa, more so in the Western Cape as figures continue to rise every week.

The Western Cape transport department says its random breath testing project forms another weapon against drunk driving in the province.

Saturday (July 1) marked the launch of the pilot phase of the Random Breath Testing (RBT) project targeted specifically at drink driving, claims the department.

READ: 'Everybody knows, bra' - Will this SA ad curb drunk driving?

Minister of transport and public works Donald Grant says: "As road crashes and fatalities continue to devastate lives and to impact negatively on the socio-economic development of the Western Cape, we have continued to do all we can to tackle the main causes of injuries and fatalities.

"Our evidence-based approach continues to yield positive results, helping us to devise innovative solutions aimed at improving road safety. RBT is the latest in the many innovations that we have implemented in the past to save lives."

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Watch the controversial ad below:


Grant says: "As RBT is rolled out in the coming months, we believe that it will have a positive impact on behaviour on our roads, and that more and more people will make the life-saving decision not to drink and drive."

As part of this initiative, Safely Home has also produced a television advertisement highlighting the dangers of drinking and driving, and alerting the public to the roll out of RBT, says the department. 

The pilot project will also be supported online under the Safely Home calendar theme for July, “Alcohol and the Roads Don’t Mix”, under the hashtag #BoozeFreeRoads. 

How it works:

• Breath testing teams in distinctive RBT uniforms will be conducting rapid, lightweight, Vehicle Check Points at multiple locations in a single shift.
• "Random” refers to the Vehicle Check Points that will be used, which are locations selected randomly but covering the entire operational area.
• Handheld breathalyser devices will then be used to screen motorists for alcohol.
• The testing teams will operate day and night, on a shift basis covering any day of the week.
• RBT operations will be over and above normal traffic law enforcement activities.

Grant continues to say that the RBT model is based on those used successfully around the world, in countries like Australia. 

"Lessons for devising the RBT operational model were drawn from Australian states of New South Wales and Victoria, where a 20% reduction in alcohol related traffic injuries was achieved within two years of implementing RBT operations."

Grant says: "We must continue to do all we can to address the scourge of drinking and driving, and to prevent the senseless loss of life that is usually a result of such behaviour.

"As part of our Provincial Strategic Goal 3 (PSG 3) and our Alcohol Harms Reduction Game Changer, the Western Cape Government is committed to confronting the dangers of alcohol  with an aim to reduce the negative impact that alcohol has on the people of the Western Cape." 

The RBT is a joint project of the national, provincial, and local governments; and is in partnership with the South African Police Services (SAPS), the Provincial Traffic Services, the Road Traffic Management Corporation (RTMC), Safely Home, the City of Cape Town, and the Traffic services of the Cape Agulhas, Overstrand, and Theewaterskloof municipalities.

RBT in the Overberg is being run as part of the Caledon District Safety Plan. RBT launches in the City of Cape Town on the July 14.

Read more on:    donald grant  |  safely home  |  drunk driving

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