Hilux dethroned: SA has new top bakkie

2014-12-02 17:54

CAPE TOWN - Earlier in 2014, Wheels24 reported on Toyota remaining SA's No.1 automaker after 34 years with its Hilux continuing to be overall market leader for commercial vehicles.

In November 2014 however, SA's most popular bakkie was trumped by Ford's Ranger.


The National Association of Automobile Manufacturers of South Africa (Naamsa) figures for November 2014, revealed the Ranger bakkie to be the best-selling vehicle in the light commercial class with 3054 units sold to the Hilux's 2897.

Ford SA's vice president of marketing, sales and service, Mark Kaufman, comments: “We’re thrilled that South Africans continue to show such confidence in Ford’s products, especially our locally produced Ranger.”

“We are exceptionally proud of our Ranger’s achievement as it was South Africa’s best-selling pick-up for the first time and topped 3 000 unit sales for the second consecutive month.”


Other popular light commercial performer's include the Isuzu KB (1186)Nissan NP300 Hardbody (657) and the Volkswagen Amarok (405).

Top performing passenger vehicles include:
VW Polo (1781) and Polo Vivo (2285)
Toyota Corolla (1749) and Etios (1182)
Ford Figo (959).

Newcomer  Datsun's Go, launched in October 2014, reportedly sold 461 units.


New vehicle sales in November 2014 declined by 2.5% compared to the same period in 2013, reports Naamsa on Tuesday (Dec 2).

Naamsa said in a statement: "November 2014 new car sales at 33 278 showed a decline of 845 cars or a fall of 2.5%  compared to the 34 123 new cars sold in November 2013.

"Some consolidation in the new car market had been expected following the exceptionally strong sales recorded during the month of October 2014 when 40 663 new cars had been sold."

Click here for 2014 Naamsa vehicle sales results


  • Willem Langeveldt - 2014-12-02 18:10

    Big deal 157 more rangers sold than hilux bakkies for one month... try a 45 year track record. ..

      Antinewstf Person - 2014-12-02 18:33

      FORD Found on Rubbish Dump, For Overhaul & Repairs Daily

      Antinewstf Person - 2014-12-02 18:35

      Toyota... also known as a Pretoria ox wagon

      Imran Chilwan - 2014-12-02 18:56

      F ok O ns R y D atsun!

      De Villiers Olivier - 2014-12-02 20:45

      As jy van rekords wil praat, Ford verkoop elke 42 sekondes 'n F-series bakkie in die USA. So dit is so 650 000 bakkies 'n jaar. Hilux dalk so 36 000 'n jaar hier by ons????? RSA mark is Mickey Mouse!!!

      Konstabel Koekemoer - 2014-12-03 09:40

      A couple of years ago Toyota was dethroned by VW in the passenger car segment and now by Ford in the bakkie segment. Time will tell whether Ford can retain the lead but one thing is for sure that Toyota will battle to dominate the market as they used as the bakkie market is lot more competitive with the Amarok and all the low cost Chinese and Indian imports.

      Pieter Jordaan - 2014-12-03 10:45

      Why did Ford top the sales list? Because they had a promotion running where you get R 50,000 - R 60,000 off on a new vehicle. Why did they do it? because they were under pressure on sales and cannot simply keep up with Toyota. Why don't you see such a special for Toyota? Because Toyota do not need special sales gimmicks to sell their vehicles, they just sell them...

      Kevin Marsh - 2014-12-03 11:21

      Willem - try a Ford Ranger and you will see why . Ranger is way better .

      Maarten Slabbert - 2014-12-03 12:18

      Only the Sheep still Buy Toyota`s. Pay more, get less. Even Fords 2.2 kicks the 3.0's in the Hilux. Nothing I enjoy more than leaving V8 Land Cruisers in my dust, except maybe showing them how unreliable their overpriced pos's are.

      Adrian Bruwer - 2014-12-03 12:18

      Lots of gearbox repair companies are smiling about these stats.

      Pieter Jordaan - 2014-12-03 12:25

      maarten slabbert Then this country has a lot of sheep that owns hiluxes...

      Maarten Slabbert063 - 2014-12-03 12:29

      Pieter Jordaan, that is my point exactly. Just goes to show... the fastest sperm is not always the brightest one....

      Craig Nicholson - 2014-12-03 13:19

      You're just butthurt

      Pieter Jordaan - 2014-12-03 13:25

      Maarten Dont really know what the point is you trying to make, that toyota owners are stupid? Real hard hitting argument I must say. Visit a 4x4 track over a weekend and see the number of hiluxes versus ford, that goes the same for 4x4 tours, Africa expedition etc..Good luck for the technologically advanced vehicles breaking down in Tanzania 200 km from the nearest town and 5000 km from home. Im sure there is a ford computer specialist ready to electronics...

      Pieter Jordaan - 2014-12-03 13:27

      What is the best 2nd hand 4x4 money can buy? A brand new ford ranger......

      Maarten Slabbert063 - 2014-12-03 21:29

      Pieter Jordaan, you got it in one! Come on... Be honest? Who helped you? You are correct! Toyota drivers are dumb!

      Walter Fick - 2014-12-09 10:13

      Suddenly the Hilux is the worst bakkie in SA

  • Luke Boshier - 2014-12-02 18:18

    resale value? just can't beat a Toyota!

      Rocky Bell - 2014-12-02 19:34

      Then why sell? Nissan Navara, still the best bakkie after 8 years. Nissan Navara.........The One and Only!!

      Luke Boshier - 2014-12-02 19:48

      Not only are you getting a great Bakkie but an excellent investment too. OVVIAS!

      Maarten Slabbert - 2014-12-03 12:20

      Umm, I suggest you try educate yourself. Some light reading might help, I suggest the JD Power Survey. Toyota is 5th for resale value. BEHIND both Ford and VW. See, it is only uninformed idiots like you who buy Toyota

      Pieter Jordaan - 2014-12-03 13:55

      More light reading: Ipsos 2013 survey light lcv, ford way down from toyota. Why refer to JD POWER survey? it is predominantly US based, in america, overseas, land of the free...especially on resale value, different permutations, different economies and buyers market, why relevant?

      Luke Boshier - 2014-12-03 18:39


  • Quintin Kruger - 2014-12-02 18:21

    Took them 14 years and two new shapes to do it!

      Walter Fick - 2014-12-03 18:09


      Gary Bloom - 2014-12-04 08:08

      But they did it............

  • Pieter Botha Boats - 2014-12-02 18:27

    I would like to know which bakkie is number 1 hijacked. Maybe the dethroned. I rest my case

  • Viktêr Då Mystroh - 2014-12-02 18:44

    Ranger has the looks, Hilux has more reliability.

      Makemine Amogadon - 2014-12-02 19:30

      Agreed. The Ford is a looker, but I would rather have the Toyota.

      Maarten Slabbert - 2014-12-03 12:22

      May I suggst that YOU try educate yourself a little better? The same light reading, JD Power Index. Hillux is not nearly as reliable as you think.

      Pieter Jordaan - 2014-12-03 14:05

      The light reading maarten is referring to has ford penned way down from toyota...dont believe everything you read in comments.

      Maarten Slabbert063 - 2014-12-03 21:33

      Let me spell it for you Pieter Jordaan. It is called the J D P O W E R. Index... Go read it.

      Johan Brits - 2014-12-22 12:41

      I experienced gearbox problems on all Hilux`s I owned, with the exeption of the KZ TE. I`m not particularly impressed with Toyota`s reliability. It seems owners are more forgiving towards Toyotas when incurring technical problems.

  • Chris Fourie - 2014-12-02 18:54

    Good luck with the extremely bad service these Ford owners will get in the years to come. Ford SA has no control over their branches and they don't care. I have owned 7 Fords in the last ten years and I will never buy another Ford again. Your car can only be as good as the service it gets and Ford is known for bad service and very bad service managers and staff. I can get better service from a backyard mechanic.

      De Villiers Olivier - 2014-12-02 20:28

      Dit is hoekom ek nog nooit 'n ander bakkie as 'n Ford gery het nie. Kon nog nooit gekla het oor my diens nie. Het al 7 Rangers die afgelope 16 jaar gery en nog nie 'n dag spyt nie. Doen gemiddeld 70 000km per jaar.

  • Hein Viljoen - 2014-12-02 18:55

    Perhaps Toyota will take a hint here and drop their prices on their bakkies as well

  • Nico van der Merwe - 2014-12-02 19:00

    Congrats to Ford. I'd stick to Toyota, though. Price gave Ranger the upper hand, not necessarily better quality or durability.

      Walter Fick - 2014-12-03 17:51

      i hope the Ford can maintain this good sales when the "Ford truck month" is finished..

  • Gerry Johnson - 2014-12-02 19:10

    my Amarok rocks, to me still the best!

  • Sanet Burger - 2014-12-02 19:13

    Klink vir my die Hilux manne vat die pak maar swaar- die braaivleis vure se pak kom nog!! Gee so bietjie krediet. Huidige Hilux so lank in die tand, hy moet goed wees, of hoe!!

  • john.denmarku - 2014-12-02 19:20

    By time the buyers use their hard earned monies to vote by purchasing new tech (Ranger, Amarok, etc) instead of dinosaur Hilux tech. And, the new Ranger 2015 approaches with even better tech. Hilux remains a farm vehicle, and Toyota (like Nokia) is now losing market share with their old technology. Great!

      Konstabel Koekemoer - 2014-12-03 09:42

      And if you want a low tech and reliable bakkie at a good price buy a Izuzu.

  • Paul Susan - 2014-12-02 19:20

    Mitsubishi still the most under rated of them all, a great vehicle!

      Paul Susan - 2014-12-02 19:33

      .and when it comes to SUV's Pajero Sport has to be the best value in its class

      Kenneth Maimane - 2014-12-02 19:46

      I like the asx but the triton?aikhona

      Konstabel Koekemoer - 2014-12-03 09:43

      And there is a new Triton bakkie being launched soon which should help them increase sales.

  • Shaun Malambo - 2014-12-02 19:22

    Something Toyota predicted a few years ago was that other manufacturers will overtake them with better quality vehicles.

  • Duncan Gohl - 2014-12-02 19:28

    The easiest bakkie to steal sells the most new ones.....

      Konstabel Koekemoer - 2014-12-03 09:44

      Good point, I wonder how many of the new sales are insurance replacements.

  • John Sekgobela Stalwart - 2014-12-02 19:29

    All because the new Ford Ranger took Toyota's design, to me Ford Ranger is a younger Toyota Hilux, all in all the Dakar and Legend maker is the best, Hilux all the way.

      Mbongeni Nyathi - 2014-12-03 09:04

      Dude take toyota and the RAnger then take the Evoque and the Chinese version and see the difference on who took someone's design.

      At Nel - 2014-12-03 10:37

      If you talk about Dakar legends, then Mitsubishi is still it - no other manufacturer close to its record.

  • Magus - 2014-12-02 19:34

    Toyota has more recalls than sales. No fan of ford but it's definitely the best looking bakkie around

      Mbongeni Nyathi - 2014-12-03 09:05

      and looks will definately make it in the front line. maybe if Toyota follows the Rangers trend and makes their bakkies pretty

      At Nel - 2014-12-03 10:38

      And give their engines some oomph. In terms of power and performance, the Ford pisses on the Toyota.

  • Bento Maepa - 2014-12-02 19:37

    Happy overheating and defective gearboxes a few years down the line.

      Kevin Marsh - 2014-12-03 13:42

      At 700 000 Kim's

  • Garry Austin - 2014-12-02 19:37

    Surprised that Datsuns 0 rated ncap deathtrap is being sold poor front passengers dead if they crash above 64km/h

      Rocky Bell - 2014-12-02 19:42

      Worse than "Hi Ace" Know what it stands for ?? Ye!!

      Grant Small - 2014-12-03 07:23

      Walked past one last week, I was very disappointed. I had a Datsun GX coupy, these new cars are death traps. I think if you reversed hard enough into a pole you would die.

      Konstabel Koekemoer - 2014-12-03 09:47

      Just as bad as those tiny cars from Hyundai and Kia

  • Rocky Bell - 2014-12-02 19:41

    Drive a Navara. My 2006 V6 4x4 does NOT use ONE pint of oil between 15,000 km services. Nothing. JUST nothing like a Navara. Challenge: Drive in a "scots car" Toyota and then try out the comfort of a Navara. I had 17 Toyotas in my life time: NEVER again.

      christopher.oosthuizen.50 - 2014-12-02 19:53

      You obviously haven't had your clutch replaced yet have you? Once that time comes,we'll talk again.......27K for the job. No aftermarket clutch kit available. On O.E from Nissan. Happy motoring.

      shaun.terbruggen - 2014-12-02 20:42

      Just a pity it gulps unleaded like a dehydrated camel!

      Theo Marx - 2014-12-03 06:56

      Sold mine after 3 months, worst bakkie I have ever driven.

      Grant Small - 2014-12-03 07:29

      Sold mine a week ago for a new ford ranger, so sad to let it go, its just to heavy on the juice. Oh man dos it drive comfortable compared to the ranger

      Kevin Marsh - 2014-12-03 13:42

      Only problem is its still a Nissan

  • Theo Marx - 2014-12-02 19:44

    About time. Overrated and overpriced.

      Theo Marx - 2014-12-02 19:46

      Seems to be only 1186 clever guys per month out there :)

  • Kenneth Maimane - 2014-12-02 19:51

    Amarok eating dust.hilux all the way.

  • dadasuraj - 2014-12-02 19:57

    Toyota hilux will never rise again. The new 2015 ford ranger will do miracles in de coming years

      Mbongeni Nyathi - 2014-12-03 09:25

      wait until the new Everest arrives sorry to the Fortuner! bite the dust in droves

  • Mia Worldly - 2014-12-02 20:06

    Toyota is to high risk for theft and hijacking since their engines fit in the taxis. I will not drive a toyota hilux or fortuner. Toyota is arrogant and do not give a damn about this since it only means more sales for them if you get hijacked... Pity they don't realize that people also get killed. Ford is a good replacement and a better buy in SA if you want to keep your life.

  • De Villiers Olivier - 2014-12-02 20:08

    Lekker Ranger!!! Die Hilux manne sluk dit maar swaar. Net soos hulle nie ook wil erken hulle turbo's, ratkaste en bakke kraak ook maar. Snaaks dat hulle die Rangers moet slegmaak om hulle Toyota te probeer laat goed lyk. Hoekom? Want die Hilux het nie meer punte waar hy die Ranger op kan klop nie. Herverkoop waarde van die Hilux is ook nie iets waarvoor die Ranger skrik nie. Gaan vra maar vir Imperial wat beide franchises besit.

      JohnDe - 2014-12-02 20:23

      @DVO, exactly! I totally agree with you.

      Wilhelm En Sonja Stemmet - 2014-12-22 12:40

      Ek gooi sommer nog n KWV op die Ranger se oorwinning ek dink nie Toyota het dit verwag nie.Wat rygerief en padhou vermoee op grondpaaie betref is daar nie n vergelyking nie Wilhelm Stemmet CCP 42

  • Louis Scheepers - 2014-12-02 20:22

    Die baas is hier.. dis net n jammer auto se gearbox is so crap.

  • Peter Joubert - 2014-12-02 20:38

    If you are a potential Ford Bakkie owner be patient because the new Toyota Hilux is arriving shortly and its going to blow the socks off everything twice over so Ford will be offering amaizing deals just trying to keep a foot in the door.

      JohnDe - 2014-12-02 20:50

      With Toyota's history, the Hilux Legend 50 is the vehicle you are referring to (i.e. a Legend 45 with no more than other wheels and tyres). However, if Toyota finally gets the memo, though the market will teach them this, and start producing better technologically advanced bakkies; then all will be well. Power to the consumer that had enough of inferior products at inflated prices.

      Evan van Rooyen - 2014-12-03 07:13

      2016 Kom n nuwe Ranger ook uit

  • Retha Schoeman - 2014-12-02 20:50

    Gee Ford krediet, die bakkies is stunning en hulle het hard gewerk om te wees waar hulle is vandag!!! Elke produk het sy foute en probleme maar dis werklik 'n groot prestasie vir Ford waarvoor hulle al baie lank uitsien!! Gee die eer waar dit toekom!!

  • Chris Du Preez - 2014-12-02 20:59

    Ford did great this year to beat the hilux . It is not something that just happen, bet they worked very hard to achieve this. Hope Ford can keep it up, Toyota hilux need the competition.

  • carlhein.mostert - 2014-12-02 21:04

    Hehe. You bakkie driving fanatics did not disappoint. Thanks for brightening my day with your special brand of stupid.

      Joseph Van Meyeren - 2014-12-02 22:31

      @Carl-Hein lol, I do not understand why people use bakkies as daily transport as opposed to cars (die hard bakkie lovers/fanatics). Yes it is understandable if you use it as its meant to be used but most people don't, who knows why? but I guess that's their choice.

  • dadasuraj - 2014-12-02 21:10

    Toyota hilux will never rise again. The new 2015 ford ranger will do miracles in de coming years

  • Uwe Hermann - 2014-12-02 21:55

    About time someone else takes the lead. The Toyota Hilux and Toyota Unfortunate are getting real monotonous.

  • Dewald Vd Heever - 2014-12-02 21:59

    congrats Ford. Best looking bakkie on the market.

  • Brian M Sithole - 2014-12-02 22:17

    An exciting Toyota? I'd love to see that!

      Maarten Slabbert063 - 2014-12-03 13:12

      Uuuhhh, don't hold your breath. Toyota is designed from the word go to be mediocre. JFGI, you will see...

      Pieter Jordaan - 2014-12-03 14:15

      This from the guy that seems to be designing the new Hilux, abundance of information on new Hilyx, Toyota SA should ask him what going on with new Hilux and on adivce to close their stores immediately...I say again: We got a bad a** over here..

  • Jayson Arends - 2014-12-03 00:46

    Ek ry n legend 45 love it

  • Gottlieb Von Schneider - 2014-12-03 02:16

    Watch the ford fall apart in 5 yrs. I see 30 yr old hiluxs on roads not a single old ford.

      arthur.salvado - 2015-01-08 16:35

      How many south Africans keep their cars for longer than 5 years. The second hand market is full of toyotas 4 years old. Why ?

  • Dicky Cornelissen - 2014-12-03 05:23

    Dit moes een of ander tyd gebeur. As 'n Toyota nie breek nie kan Toyota mos nie nuwe bakkies verkoop nie. Enigste oplossing is, maak swakker bakkies en verkoop meer.

  • Dicky Cornelissen - 2014-12-03 05:23

    Dit moes een of ander tyd gebeur. As 'n Toyota nie breek nie kan Toyota mos nie nuwe bakkies verkoop nie. Enigste oplossing is, maak swakker bakkies en verkoop meer.

  • Ron Beuke - 2014-12-03 06:38

    About time, TOYOTA's service stinks. because they believe they cannot be dethroned. Let it be a warning for all manufacturers. Your service quality will catch up

      Zin ZA - 2014-12-03 10:16

      I would argue otherwise based on the service I received at Hillcrest Toyota. What a lovely experience, they communicate so well too. I even take my non-Toyota vehicles there.

  • Evan van Rooyen - 2014-12-03 07:16

    2016 kom n nuwe Ranger uit meer as een Ford garage het dit al confirm my pa wou vir hom n nuwe Ranger gekoop het die jaar , maar van jaar sin gaan net n facelift kry die dealers by die garage het vir hom gese as hy kan wag tot 2016 hele nuwe bakkie blykbaar gebaseer op die Ford Raptor. So let the games begin

      Sanet Burger - 2014-12-03 15:38

      Gaan kyk na die Australiese webblaaie en kyk hoe die Ranger gaan lyk. Hulle gaan hom in lyn bring met die nuwe Everest wat vlge jaar hier gaan wees

  • themba.khoza.14224 - 2014-12-03 07:17

    T6 gearboxes just sucks. Engage 4x4 and it will never come out. Sometimes engages on its own.

  • Henning Pantke - 2014-12-03 07:34

    Reading the comments below, the only conclusion is a lot of Toyota butthurt :-) Why the unhappiness boys, it is not like your bakkie has suddenly turned into a Tata. It is still the same bakkie, just sold less than another. So leave the nasty comments about the Fords, rather congratulate them on their success. At the end of the day you bought it cos you thought it was a good looking capable bakkie rught? Surely you didnt just buy it based on sales figures and possible resale value...?

  • WILDSBOK - 2014-12-03 07:56

    Its my 3 rd Ford Ranger 3.2. I am very happy. Thank you Ford......please give us the new F range bakkies. O well at least a Hi-lux will fit on the back.

  • James Rademan - 2014-12-03 08:13

    McDonald's sells the most burgers. It doesn't mean that it is the best burgers.

      Henning Pantke - 2014-12-03 08:54

      We have been saying that about Toyota for decades :-)

      Alfie Henery - 2014-12-03 09:30

      James you obviously drive a hilux?

  • Sizwe Ntuli - 2014-12-03 08:14

    thanx Ranger ...nothing last forever

  • Aubrey Moseki - 2014-12-03 08:22

    Those pickups are nys watch this space the next hilux is going to be ugly but ford must keep fighting this is exciting times for ford pickup brand

  • Sandy Lange - 2014-12-03 10:07

    It's because Toyota does not use the Boxer dog for their ads anymore LOL

  • Zin ZA - 2014-12-03 10:14

    Title is misleading. Most popular bakkie doesn't mean top bakkie. I would say the Toyota Landcruiser bakkie is top, just rather pricey. Those things are the toughest vehicles available hands down.

  • Pieter Jordaan - 2014-12-03 10:44

    Why did Ford top the sales list? Because they had a promotion running where you get R 50,000 - R 60,000 off on a new vehicle. Why did they do it? because they were under pressure on sales and cannot simply keep up with Toyota. Why don't you see such a special for Toyota? Because Toyota do not need special sales gimmicks to sell their vehicles, they just sell them...

      Moggie Mogs - 2014-12-03 12:48

      You think Toyota doesn't offer hefty discounts when it suits them? Think again.

      Pieter Jordaan - 2014-12-03 13:20

      Not on the level of Ford. I cant recall something like that from toyota in the past 3 years.

      Sanet Burger - 2014-12-03 15:34

      Pieter word wakker-gaan kyk na Toyota se huidige bystands veltog of bel hulle!

      De Villiers Olivier - 2014-12-03 16:08

      Pieter ek kan nou 'n Hilux 3,0D dubbelkajuit vir R10 000-R15 000 goedkoper as 'n Ranger kry. Bel jou naaste handelaar. Hulle gee natuurlik ook afslag. Hulle 2,0 liter enkelkajuit natuurlik hulle beste verkoper.

  • Joe Black - 2014-12-03 11:16

    Sales is one thing. Performance another. I am pretty agnostic in this regard, but if the Ranger outperforms the Hilux in of road racing I'll say it is a clear winner.

      Adriaan Jooste - 2014-12-03 12:17

      Joe...off road racing vehicles are VERY far from standard, in fact the Dakar Hilux uses a 5.0l V8 Lexus engine, the Ford a 5.0l V8 Mustang engine...not really a fair comparison then to compare to stock Hilux and Ranger?

      Maarten Slabbert063 - 2014-12-03 13:16

      You seriously want to compare performance? You, with your anemic little D4D 3.0l? YOU of all people want to call anybody out on performance? Boet, even the chinese copy of a Cummings engine kicks your D4D's ass. and that at 2.8L! No, sit down and be quiet. Your ignorance is showing.

      Joe Black - 2014-12-03 13:38

      Shoe!... lol

      Pieter Jordaan - 2014-12-03 13:52

      It seems Maarten's maturity is showing...now people, lets sit down...

      arthur.salvado - 2015-01-08 16:21

      The only similarity are the badges. oh yes, and a panel or two........perhaps

      arthur.salvado - 2015-01-08 16:23

      Maarten, not fair. You're comparing a modern motor to an old outdated skadonk

      arthur.salvado - 2015-01-28 08:14

      Yo yo yo Joe, the Toyota engine is an antic. They now launch an EPIC ? NO ...... it's a RELIC

  • Michael Kelynack - 2014-12-03 11:25

    Cant complain. Its a great bakkie. More space in and out. Looks great. This must be killing all the hilux fans. I remember seeing a survey done on 6 farmers. Each got to test drive the new hilux and ranger 4/6 chose the ranger. 1/6 chose the hilux. 1/6 couldnt decide. And im talking free state die hard hilux farmers. Face it...fords come back with a vengeance.

      Mbongeni Nyathi - 2014-12-03 13:00

      love this!!