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Toyota maintains a steady market share, recording a 23% rate for November

2018-12-04 13:35
Toyota logo

Image: iStock

Toyota South Africa Motors (TSAM) sold a total of 10 904 units, which translates into a market share of 23%, in the month of November 2018.

Passenger units accounted for 5 509 sales while Light Commercial Vehicles (LCV) recorded 5 157. Heavy and medium commercial vehicles accounted for 238 sales.

Positive numbers

The local market registered a total of 47 486 units, some 2 265 or 4.6% lower compared to November 2017.

READ: Toyota leads the way: 24.9% market share in SA, Hilux remains local bakkie king

"Out of the total reported Industry sales of 47 486 vehicles, an estimated 37 224 units or 78.4% represented dealer sales, an estimated 16.3 % represented sales to the vehicle rental industry, 3.5% to government and 1.8% to industry corporate fleets," according to the National Association of Automobile Manufacturers of South Africa (Naamsa).

                                                                     Image: Motorpress

While sales of LCVs declined by 891 units or 6.1% compared to the corresponding month last year, sales in the medium and heavy truck segments of the industry reflected improvement at 804 units and 1 933 units respectively. Hino ended the month on 238 sales in November with the 300-Series recording a 17% share of the MCV segment.

Hilux leading the way

The Hilux was one of the main contributors towards Toyota’s successful month of retail, recording a total of 3 235 sales. The Quantum also posted a respectable total of 1 694. On the passenger front, the Auris/Corolla/Quest (1 426), Yaris (749) and C-HR (200) all recorded buoyant sales.

Toyota logo

                                                                          Image: iStock

"The incredible loyalty shown by our customers over more than half a century has enabled us to achieve an outstanding share of the local market," says Senior Vice President of Sales and Marketing at TSAM, Calvyn Hamman.

We are thankful to our fleet owners and rental companies for their continued support in these trying economic times. We are also grateful to our Dealer Network, as well as all Toyota staff, for their sterling efforts in making Toyota such a competitive brand.”


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