READY, SET, DRAW! Toyota has announced its Dream Car competition is open for 2015. Is your child an aspiring car artist? Image: Shaakir Marthinus / Wheels24 user
Cape Town - If you have a wild imagination, an overload of creativity and are 15-years-old or younger, then you could be Toyota South Africa's next child artist.
Toyota SA said: "If you like to draw, then you should enter the 10th annual Toyota Dream Car Art Contest. The contest runs from November 15 2015 to March 1 2016."
"The Toyota Dream Car Art Contest is intended to create opportunities for children throughout the world to develop their interest in cars and help them feel the joy and importance of having a dream through drawing pictures of their dream cars."
Why host a child-art contest?
The contest was visualised by Toyota President and CEO Mr Akio Toyoda, who wanted to create a platform to teach children to use the power of dreams and imagination and to stimulate their interest in cars.
Do you have any dream car art to share? Is your child a car artist? Email us and we'll publish your drawings/car art on Wheels24
Toyoda remains the chief judge of this competition, despite his demanding global schedule.
Glenn Crompton, vice-president for marketing at Toyota SA, said: "The Dream Car Art Contest gives Toyota a glimpse into the minds of children around the world. It allows us to see their hopes and dreams for their countries and the world at large.
"It also provides a platform for us to showcase South African talent to the world. This competition is held dear to our hearts and we are always excited to see what the children of South Africa have in store for us. We would like to encourage all South African children to enter. We love seeing your dreams."
The contest started in 2004 and has shown a significant increase in entries in South Africa from just over 350 in the first year to over 13 000 entries in 2014.
How it works
The contest is held once a year, with Toyota affiliates around the world conducting a national competition in three age categories namely; under 8 years old, 8 to 11 years old and 12 to 15 years old.
The top five contestants win prizes on a national level and the top three are subsequently entered into the international competition which is judged in Japan with Akio Toyoda.
2015 theme - 'Your Dream Car'
The theme for the 2015 competition is 'Your Dream Car'. Contestants are encouraged to showcase their imagination and draw the car of their dreams.
According to Toyota: "The car could fly, clean the environment, save children's lives and even create world peace, no dream is too small for this competition. The competition will be judged by a panel which includes the Toyota South Africa's creative team and creative directors from Johannesburg Advertising Agency, FCB."
How to enter
Entry forms will be delivered to selected schools across the country and will be available from all Toyota dealerships. In addition, all information including the poster, entry form, questionnaire and the Terms and Conditions of the competition as well as the list of schools can be found on the Toyota website.