CREATIVE KIDS: Elandri du Toit won the under eight-years-old category with her 'Fairyota', a car that runs on fairy dust. Image: Quickpic
JOHANNESBURG, Gauteng - Toyota has made the dreams of 15 children come true at its annual Dream Car art contest.
The Toyota Dream Car Art Contest is a platform for automaker to engage with children in South Africa as well as creative kids globally.
Toyota's SA vice president of marketing, Glenn Crompton, said: “In 2015 we celebrate the 9th year of the competition. For the past three years, the competition has truly become a favourite among children in South Africa and around the world.
"We are proud of the reach of this competition and the talent that we have discovered in the process. South African children are so talented and this competition allows them to not only showcase their talents but challenge their imaginations.”
FAIRY DUST CAR
The contest is held once a year, with Toyota affiliates around the world conducting a national competition in three age categories: below eight-years-old, eight to 11-years-old and 12 to 15-years-old. The top five contestants win prizes on a national level and the top three are subsequently entered into the international competition which is judged in Japan with Akio Toyoda as the head of the judging jury.
Over the past three years, three South African children have been finalists in the international competition held in Japan. Toyota reports over 9000 entries were received from South African children.
The team of judges for the national competition included Toyota South Africa’s desktop publishing team and the final decision was made by Tiaan van den Heever from the advertising agency Draft FCB.
The three winners are equally talented but presented very different cars.
Elandri du Toit won the under 8 category with her Fairyota, a car that runs on fairy dust and does not disturb nature. Her Fairyota also turns hate into love.
Priyanka Govender won the 8 – 11-year-old category with a Saviour car which provides water and electricity to those who need it every day.
The winner for the 12 – 15-year-old category is Steffan Brundyn. He designed an Intelligent City Commuter Pod (ICCP). The ICCP is a compact, runs on an electric engine and has two driving modes namely City and Travelling modes.