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Racing catwalk for Mazda at Sema

2013-11-08 07:28

ZOOM-ZOOM WOW: Mazda has unveiled four concept models for its 2014 Mazda3 and Mazda6 range at the 2013 Sema show in Las Vegas in November. Image: Newspress

LAS VEGAS, Nevada - Years ago, Mazda and Motorsports were known for going together like peas and carrots. Now the automaker has brought that legacy back in the form of four concept vehicles launched at the 2013 Sema show.

The Zoom-Zoom roots will live on with competitive aggression on the track but these cars bring out the beauty in the brawn.

FOR EVER ZOOM-ZOOM


According to Mazda, this was the inspiration behind the latest concepts from Mazda North American Operations' (MNAO) in Irvine, the California-based design team. The four cars made their official debut this week at the Sema 2013 - the Specialty Equipment Market Association show.

The all-new 2014 Mazda3 and Mazda6 were used to pay homage to the brand's racing heritage and “awakened design direction”. Mazda’s design director Derek Jenkins said: "It's no secret Mazda is going through a design evolution. With bolder lines and stronger character features stemming from the 'Kodo - Soul of Motion' design language, Mazda's inherent driving dynamics are becoming visually clear.

"Instead of only being a behind-the-wheel experience, the Zoom-Zoom genetic code is being embraced, not buried, through increasingly expressive vehicle design."

Click on each of the items below for more on the concept cars...

Vector 3 Concept
Ceramic 6 Concept

Club Sport Concepts
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Read more on:    mazda  |  las vegas  |  new models

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