It's no secret that South African consumers love an SUV. In 2023, more than 102 million advert views were generated for SUVs, a significant 30% share of overall body type views. But when we delve deeper into sales data, which body type and models are consumers' preferred choices?
A detailed view of model performance across various body types is obtained by examining body-type sales, which is crucial for understanding their market success.
Toyota stands out in the sales data, featuring in four of the top six categories out of 18, and for good reason.