THE 'RED BULLETIN'

It is a daily newspaper, produced by the similarly named Formula One team, to be published every day of a GP weekend.

"F1 is an innovative sport," supremo Bernie Ecclestone said in the first - Monaco - edition, "where new ideas and daring concepts are always welcome."

The energy drink-owning Dietrich Mateschitz paid a rare visit to the Paddock at Monaco, and agreed that Red Bull has become the 'coolest' team.

"It's what the paddock missed for quite some time," the Austrian billionaire told F1.com.

"The time was right for us to move in (to F1) because the lifestyle needs of young fans ... were being ignored."