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• August is Women's Month in South Africa.
• Vehicle manufacturer Isuzu is celebrating women in their workplace with various employee campaigns.
• Isuzu SA launched a #WomenCrushWednesday campaign on social media to highlight achievements.
We're well into Women's Month and Isuzu Motors South Africa has taken the baton on to celebrate females at the vehicle manufacturer.
"While Women's Month in South Africa commemorates the contributions which women have made to key milestones in the country’s history, it also provides an opportunity to honour the women who inspire us every day", said Denise van Huyssteen, Corporate Affairs Executive at Isuzu Motors SA.
Social media campaign
The company launched an employee campaign called #WomenCrushWednesday, which allows fellow employees to nominate their female colleagues who inspire them.
Each Wednesday one woman is featured on the company's digital internal platforms during the course of Women's Month. Isuzu also features the employee on their social media platforms to illustrate the brilliant women working at the company.
One of the first Isuzu women to be featured in the Women's Month social media campaign is Nola Nongubo (pictured below), who is an assembler responsible for the flawless finish of the paint process in the production plant. She is one of few females in the paint shop and the only woman in her team.
Isuzu's Nola Nongubo. Image: Quickpic
So far during August Isuzu has also recognised Liesl Vlotman, an engineering services manager and a veteran in the automotive industry for 28 years, as well as Esti Beaumont, field Operations Manager for Commercial Vehicles. Beaumont has been working with freight trucks since 2002.
"'Usuzi - With you, for Women's Month', as a way of paying tribute to the strong women in South Africa and the critical role they play in the economy," said Tim Hendon, Isuzu Marketing Manager, who added that even the Isuzu logo was tweaked for August.
The #WomenCrushWednesday drive has taken off successfully with an overwhelming response already received within the first few minutes of the campaign going live, concluded van Huyssteen.
Isuzu's Liesl Vlotman- Image: Quickpic
Compiled by Sean Parker
