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LISTEN | This is the history of Ferrari, the world's strongest brand

2020-04-25 17:00
ferrari logo

Image: iStock

Crowned as the world's strongest brand by Brand Finance earlier this year, luxury Italian carmaker Ferrari is known far and wide. But how much do you know of the brand's history? This podcast series delves into its rich history. 

The Ferrari Museums are launching a series of podcasts to stay close to the many fans and enthusiasts all over the world during this time of lockdown and social distancing.

Ferrari's history

The podcasts focus on the Prancing Horse's history and are available for audio streaming on Spotify. They are designed to take Ferrari fans on a real journey through time, decade by decade.

Ferrari has been building cars since 1947 in the city of Maranello, which has become synonymous with the brand.

The company was started by Enzo Ferrari, born in Modena, he was a racing driver but started out as a test driver in Milan for manufacturer CMN (Costruzioni Meccaniche Nazionali), which rebuilt used truck bodies into small passenger cars.

1958 Ferrari 250 GT TDF Ccoupe. Image: QuickPic

Seven podcasts

"The Origins of a Legend" includes a total of seven podcast episodes which highlight the most significant moments from the Prancing Horse's extraordinary history whilst also revealing some lesser known anecdotes.

This journey into the past begins in 1947 - the year of Ferrari's first victory when Franco Cortese won the Rome Grand Prix at the wheel of the 125 S.

It continues with the launch of the famous Ferrari 166 MM in 1948 and triumph the following year in the 24 Hours of Le Mans, and more, all the way up to the present day.

If you want to listen to the episodes, head over to Spotify from your PC or smartphone at the following link.

Compiled by: Sean Parker

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