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Dunlop Zone is official title of all accredited Dunlop dealerships where the heritage and performance strengths of the Dunlop brand are instantly recognisable.
The Dunlop Zone store creates a modern, performance-related environment that matches the high performance of the Dunlop Tyres’ image. With their elegant reception and hospitality areas, lavish finishes and high-impact branding, Dunlop Zones offer outstanding levels of comfort and convenience, providing motorists with the world-class tyre-buying experience they deserve.
The Dunlop Zone concept is much more than a tyre-fitting centre; it follows international trends offering customers a five-star shopping experience – a combination of plush and trendy interiors and performance-driven products. The focus is on an improved buying experience through a professional service and added value to the purchase.
A contemporary shopping experience
Luiz Ceneviz (CEO of Apollo Tyres South Africa) says: “In today’s global market, consumers expect – and demand – more than the mere act of purchasing; they require a cohesive experience that is linked to their preferred brand.
"The transformation from act to experience is now an essential tool for all retailers, leading to the retention of brand loyalty and the maintenance of customer relationships."
The national roll out of the new Dunlop Zone programme is in full force throughout southern Africa and dealers are queuing up to transform their stores with the dynamic new look.
The Dunlop Zone store creates a modern, performance-related environment that matches the high performance of the Dunlop Tyres’ image. With their elegant reception and hospitality areas, lavish finishes and high-impact branding, Dunlop Zones offer outstanding levels of comfort and convenience, providing motorists with the world-class tyre-buying experience they deserve.
The Dunlop Zone concept is much more than a tyre-fitting centre; it follows international trends offering customers a five-star shopping experience – a combination of plush and trendy interiors and performance-driven products. The focus is on an improved buying experience through a professional service and added value to the purchase.
A contemporary shopping experience
Luiz Ceneviz (CEO of Apollo Tyres South Africa) says: “In today’s global market, consumers expect – and demand – more than the mere act of purchasing; they require a cohesive experience that is linked to their preferred brand.
"The transformation from act to experience is now an essential tool for all retailers, leading to the retention of brand loyalty and the maintenance of customer relationships."
The national roll out of the new Dunlop Zone programme is in full force throughout southern Africa and dealers are queuing up to transform their stores with the dynamic new look.
