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Dunlop
Dunlop has achieved top position in the Tyre Brands category, for the third time, as published in the TGI Icon Brands Survey 2014/2015 report on July 21 2014.
TGI, in partnership with City Press and Rapport, serves to establish which brands, from a South African perspective, are the most used and loved by South Africans across age, income, race and language.
These brands define a common experience to which South Africans are committed in a real sense: they put their money where their mouth is to demonstrate this commitment. In other words, it’s not about simply liking the brand, it is about USING the brand.
TOPS IN TYRES
South Africans have voted and steered Dunlop to the top of the tyre category for the third year. The Icon Brand Survey by TGI is the largest of its kind with more than 14 000 people surveyed, representing 19.5-million adult South African consumers. Nine industries are represented and more than 8000 brands are included in the measurement survey.
Sumitomo Rubber South Africa (Pty) Ltd (SRSA), which owns the Dunlop brand in South Africa, is delighted that the Dunlop brand has, once again, proven to be THE tyre of choice among a wide spectrum of South African consumers and the company is confident that with the brand’s rich heritage and proven product performance, will continue to remain a sought-after brand.
The company would like to extend thanks to the Dunlop Zone dealers and independent distributors who, as the ambassadors for this product, are greatly responsible for its success in the market as well as thanks to the SRSA staff who live the ethos of this brand, ‘Driven by Precision'.
TGI, in partnership with City Press and Rapport, serves to establish which brands, from a South African perspective, are the most used and loved by South Africans across age, income, race and language.
These brands define a common experience to which South Africans are committed in a real sense: they put their money where their mouth is to demonstrate this commitment. In other words, it’s not about simply liking the brand, it is about USING the brand.
TOPS IN TYRES
South Africans have voted and steered Dunlop to the top of the tyre category for the third year. The Icon Brand Survey by TGI is the largest of its kind with more than 14 000 people surveyed, representing 19.5-million adult South African consumers. Nine industries are represented and more than 8000 brands are included in the measurement survey.
Sumitomo Rubber South Africa (Pty) Ltd (SRSA), which owns the Dunlop brand in South Africa, is delighted that the Dunlop brand has, once again, proven to be THE tyre of choice among a wide spectrum of South African consumers and the company is confident that with the brand’s rich heritage and proven product performance, will continue to remain a sought-after brand.
The company would like to extend thanks to the Dunlop Zone dealers and independent distributors who, as the ambassadors for this product, are greatly responsible for its success in the market as well as thanks to the SRSA staff who live the ethos of this brand, ‘Driven by Precision'.
