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Cape Town - United Nations TV recently released a documentary about the global road safety pandemic. The programme includes the Safely Home First Kiss TV commercial which resulted in a huge increase in backseat seat-belt wearing in the Western Cape.
In March 2016, Wheels24 reported on the Western Cape's controversial safety campaign, called 'First Kiss', aimed at showing the potential danger of unbuckled passengers in cars.
'First Kiss' was released as part of the Western Cape's road safety division, Safely Home, theme from March 2016, using the hashtag #BeTheChange.
In May 2016, the department reports its campaign has been a huge success, claiming a six-week survey revealed a "161% increase" in rear-seat passenger seat-belt compliance. The department reported a "27.5% increase in overall seat-belt compliance".
A significant portion of the film was shot in Makhaza, Khayelitsha, at the scene of the tragic death of a five-year-old boy walking to school. The boy was killed by a minibus taxi driver who drove on to the pavement while attempting to pass other vehicles stopped at a pedestrian crossing.
