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Nissan's new flagship dealer

2004-05-19 10:05

Mantuba Motor Group, led by prominent Johannesburg businessmen Johnny Sexwale, Zunaen Amod and Riaz Sayanvala will provide Nissan sales and service in one of Johannesburg?s most prominent growth areas, through a completely new state-of-the-art flagship facility that is one of three under construction around the country.

Mantuba owns a successful luxury car business and in addition to the Nissan franchise in Corlett Drive, has purchased a second property in Corlett Drive where it intends to establish a pre-owned luxury car facility. The group intends increasing the number of its dealerships to include other makes in the market.

"We are currently meeting with all motor manufacturers in the country, Nissan was the first to come to the party, ? says Mantuba director Johnny Sexwale.

"We are very proud to be associated with Nissan and we also applaud their support for BEE initiatives. Similar deals with other manufacturers are in the pipeline.

"In 2003, in line with a global Nissan initiative, we started creating flagship dealerships in strategic locations," says Mike Whitfield, Nissan SA?s director of sales and marketing.

"In addition we are engaged in upgrading existing dealerships. The total investment is in the region of R340-million and the project is scheduled for completion by the end of 2005.

"So far we have 12 approved ?greenfield? projects (new from the ground up) with an average value of R15 million each. Eight are already under construction, including the new dealership in Corlett Drive, which is scheduled for completion in October this year.

"We are currently seeing encouraging growth in the local motor industry. With our globally driven dealer development programme and our own new models, both those already introduced and those still to come, we need to be well placed to benefit from our own as well as market growth.

Black empowerment

"This programme has provided us with the opportunity to build on our black economic empowerment initiatives and to enter into new business partnerships with black entrepreneurs. We welcome Johnny, Zunaen and Riaz to the Nissan family," adds Whitfield.

Sexwale echoes Whitfield's confidence in the motor industry: ?Last year?s interest rate cuts combined with robust consumer confidence and healthy economic conditions, has laid the foundation for another growth year in the motor industry.

The government's MIDP programme is bearing fruit, with new export contracts being announced (including Nissan?s R1-billion order for single cab Hardbody pickups for Europe, Singapore, Australia and New Zealand announced in February).

"Nissan has shown remarkable growth over the past few years and its successful introduction of top-selling products such as the Hardbody pickup and X-TRAIL sport utility vehicle, together with exciting new products to come, makes it a very desirable franchise.

"We are very happy to enter into partnership with Nissan and look forward to being part of the success of one of South Africa?s top-three automotive brands," says Sexwale.

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