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If the Ineos Grenadier wants to unsettle the 4x4 cart in SA, it must overcome these rivals

2020-07-01 15:00

Charlen Raymond

Ineos Grenadier

All-new Ineos Grenadier (Ineos Media)

• New Grenadier expected locally 'early 2022'

• Ineos a (relatively) new name in motor industry

• Grenadier draws inspiration from Willys Jeep

Ineos is a relatively new name to the motor industry, but the small automotive company is looking to unsettle the 4x4 cart with its new Grenadier.

Revealed on 1 July, the Grenadier is an 'uncompromising 4x4', according to Ineos, and the ethos around the concept was that function should lead form. This is why the Grenadier has such a boxy design – a familiar trait of a 4x4 legend, the Willys Jeep.

READ: Bound for SA! Ineos reveals its Grenadier - an 'uncompromising 4x4' where form follows function

Speaking on the Grenadier's market position, Ineos says that pricing had to be spot on if they wish to take on the established players in the market. And while it is still too early to give indicative pricing, Ineos did confirm that the Grenadier will go up against the likes of the Jeep Wrangler.

Here are several rivals the Grenadier will go up against in SA when it arrives 'early 2022'.

Note: We've also added two unlikely rivals to the list on the basis of their enhanced off-road systems, suspension, and price.


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