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#WithYouAlways - Mahindra SA celebrates essential workers during lockdown

2020-04-14 13:30

Image: Facebook / Mahindra SA

One can't stress it enough, but the real heroes of the coronavirus pandemic are essential workers.

These men and women are sacrificing their lives on a daily basis to ensure that the rest of South Africa is taken care of during this time of need. Petrol attendants, grocery store workers, and emergency personnel.

Mahindra South Africa took it upon themselves to host a ceremony in celebration of these essential personnel. As such, the automaker's local arm will host a candlelight ceremony on April 14 at 20:00.

Rajesh Gupta, CEO of Mahindra South Africa, said: "Throughout this lockdown period we have heard countless stories of South Africans who have sacrificed time with their families and faced personal risk to support their fellow countrymen. This is true for all our healthcare workers, but also for the many essential services that help to keep us safe and our food shelves stocked.

"Like a candle, each of these essential workers has selflessly given of themselves to bring light and warmth to their fellow South Africans."

How it will work

For the past week, Mahindra SA encouraged South Africans to light a candle for the essential personnel, and having it burn for a while in their doorways or somewhere visible. This week-long act will conclude this evening with the candlelight ceremony that will be hosted on social media.

Rajesh adds: "On 14 April we, our dealers, suppliers and friends will light a candle and let it burn for a while in your doorway, balcony or in your home to commemorate every selfless sacrifice during the lockdown. During this short time, we encourage everyone to think of the essential workers that have supported us during this time."

Compiled by: Charlen Raymond


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