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Toyota rallies SA schools, kids for 'Dream Car' contest

2017-02-08 10:48

BIG DREAMERS: Toyota SA is helping kids design their dream cars. Image: QuickPic

Cape Town - Toyota South Africa Motors has o announce the 11th annual Toyota Dream Car Art Contest.

The competition has officially opened for entries and will run until March 1, 2017. Children from all over the globe are invited to share ideas about the future of mobility by drawing their dream cars. 

Glenn Crompton, vice president for marketing at Toyota SA said: "The Dream Car Art Contest allows TSAM to get a glimpse into the minds of the children. It allows us to see their hopes, dreams and it also enables us to showcase South Africa’s talent to the world.”

A social contribution

Crompton added: “This is an important competition that we hold close to our hearts and we would like to encourage all South African children to enter. We would love to see what great inventions our children have in store for us in 2017 and beyond.”

The contest has been conducted as part of Toyota’s social contribution initiatives since 2004. In 2016, there were more than 850 000 entries from approximately 81 countries and regions around the globe.

READ: Here's how kids can customise their own car interior

Image: QuickPic

The theme for this year is “Your Dream Car”. The contestants are encouraged to showcase their imagination and creativity by drawing their dream cars. The car could have wings, save children’s lives and even create world peace; no dream is too small for this competition, says Toyota. The competition will be judged by a panel which includes the TSAM’s creative team and creative directors from Johannesburg Advertising Agency, FCB.

The contest is held once a year, with Toyota affiliates around the world conducting a national competition in three age categories namely: younger than 8-year-old, 8 to 11-years-old and 12 to 15-years-old. The top five contestants win prizes at a national level and the top three winners in the national contest will be entered as representatives of their own country into the “World Contest,” to be held in Japan, May 2017.

READ: Toyota Dream Car contest - SA winners named

Entry forms will be delivered to selected schools across the country and will be available from all Toyota dealerships. In addition, the entry form and the Terms and Conditions of the competition can be found here.

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