Lead SA: New road campaign

2012-10-15 09:43

JOHANNESBURG - Lead SA has again called on the authorities to partner a campaign to name and shame convicted drunk drivers.

The call was made at the launch of the Road Traffic Management Corporation's media campaign in Pretoria on Dec 20 2012 that's been titled "Get There. No Regrets.".

The movement's Yusuf Abramjee said; "It is worrying to hear that 60% of pedestrians and drivers die drunk."


Early in 2011 Lead SA launched a pilot project in the Western Cape to name and shame convicted drunk drivers. Provincial authorities say that it has led to a decline in the number of people driving under the influence of alcohol.

Lead SA has repeatedly called on the justice minister Jeff Radebe to launch the programme nationally.

He gave a public commitment earlier in 2012 that it would be done but failed "despite numerous follow-ups by Lead SA".

Abramjee said: "If we are really serious about making a difference and bringing down the incidence of drunk driving we believe that the name-and-shame campaign will make a difference. We again call on government to act with urgency."

The RTMC indicated that road deaths would drop by 30% if everybody buckled-up - a call Lead SA continues to make on all South Africans.
Lead SA has called on people to drive safely and to obey by the rules of the road.

WHEELS24 says: If local newspapers covered magistrates' courts properly, as they used to do, there would be no need for such a campaign. Such reporting would also identify wife-beaters, child-abusers, sexual exhibitionists, general drunks, thieves, bigamists, shoplifters and drug peddlers and expose them to public derision and loathing, too. Perhaps Abramjee would like to extend his Lead SA campaign to expose all these anti-social and dangerous people, too.

  • Sherman Amos - 2012-12-20 23:11

    Intensified road safety awareness and law enforcement only over the festive seasons of Xmas and Easter is merely a knee jerk reaction to the carnage experienced year in and year out on our roads. This coupled with the rhetoric of road safety warnings and threats to motorists have become meaningless and indicative of the failures of ad hoc road safety programmes. Rhino conservation receives a higher priority than the loss of lives on our roads. This is manifested in the severity of the fine amount for rhino poaching currently at $120, 000 (R1, 020 000) as compared to the R120, 000 or 6 years imprisonment for a traffic offence like drunk or reckless driving. Corporates have capitalised on this with advertisements, monetary conservation donations and the selling of rhino related articles in an attempt to create a rhino conservation awareness. Even our courts have been influenced by these conservation awareness campaigns by imposing significant bail amounts and fines. Where is road safety awareness programmes a priority and part of the corporate social investment of our major corporations? Simply put - They don't exist! At Marikane thirty-four people were tragically killed. For this a commission was established to probe the cause of these deaths. In South Africa and average of 15 000 people are killed on our roads annually - this is insignificant to warrant a similar commission as South Africans have become accustomed to this acceptable conduct. Should a boeing 737 with the max of 157 passengers crash, it would be an international disaster yet we are quiet when we loose thousands of lives annually on our roads. Unless we introduce a scientifically and researched based road safety awareness programme coupled with consistent, effective, professional, twenty four hour and targeted law enforcement we will not achieve the UN road fatality target of a fifty percent reduction by the year twenty twenty. Bragging about how many tickets were issued but not also stating just how many of these were in fact paid given that currently only twenty percent of fines are paid and how many drunk driver were caught without also reporting how many we're convicted is meaningless and misleading. The end result must be the proactive prevention of road fatalities and rehabilitation of habitual offenders. Currently this does not exist in the South African road safety and law enforcement reporting.

  • peter.allderman - 2012-12-21 06:27

    Why doesn't DoJ just post the outcome of the cases heard in the courts on the internet? That way no special campaign will be needed.

  • marius.koen2 - 2012-12-21 14:05

    Get the demerit system up and running as soon as possible. If drunk/reckless drivers are faced with the possibility that they could end up in jail or lose their licence it would be a huge deterring factor. Why is it taking so long to roll out?????

  • willem.vanrensburg.35 - 2012-12-22 00:33

    No money for fines to the Metro's or munisipalities, all money should go into training of drivers. Driver training up to advance driving level is a must. Every person who has a accident should report for advance driving within a certain time to keep their licenses. Selective policing of traffic laws with massive fines are going to cause even bigger problems in the future. If someone tex while driving they should have there phone destroyed right on the spot. A u turn over the middel of a highway with a truck, loss of license right on the spot. Such a driver is unfit to drive, and do not have the mental capasity to do so. Canpains to advice that cellphones are switched off while driving, and that it is illegal to use them.

  • willem.vanrensburg.35 - 2012-12-22 09:19

    The courts and law in forcement has failed in this country, because of the selectivity and cost. The only thing that lead SA can do is campaine for change within. Therefore advance driver training is a must, especialy for drivers who had accidents before they are let loose on the road again. Do you know that texting is worse that drunk driving? Just go down the highway and count the amount of drivers who think it is OK to text but not to be drunk. Using the highway between the airport and Johannesburg, do you know how many people try to make u turns between the highways? Every person who do that is not only stupid but a major thread to others lives. Do you know how many cops approve? and help the culprets on? A person driving a truck should have more resposibility than that. It is clear that a large number of drivers do not have resposiblity to other road users and do not care for there own safity, even worse they do not understand safity. I road my bike to Babsfontein and saw a police officer driving a car passing thrucks on the double white line no less than four times. I was also told I am not allowed to take photo's and video's of police officers, they will arrest me. If you want to stop the police metro and other, get money out of the equasion. No, but no money should go to the munisipality or metro, Nil income to them. Tax payers pay them and that is it. Fines should go to the training and accident funds nowhere else.

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