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2018-01-12 11:14

Image: Supplied

Dubai - With deliveries of around 246 000 vehicles to customers worldwide, the upward sales trend continued for Porsche AG.

The Stuttgart-based sports car manufacturer has exceeded the previous record set in 2016 by another four per cent. A significant boost came from roughly 28 000 deliveries of the new Panamera; an increase of 83% compared to the previous year. 

Hybrid Panamera models snapped up

Detlev von Platen, board member for sales said: "The hybrid models of the new Panamera in particular are very well received by customers, validating our product strategy. The Turbo S E-Hybrid, as the top model in the line, is a clear embodiment of performance and efficiency. It sets new benchmarks in its class." 

In addition to the Panamera, the 718 models have significantly exceeded the previous year’s results. Around 25 000 units of the mid-engine sports cars were delivered, marking a 6% increase year-on-year. The fascination with the 911 lives on.

71 000 cars sold in China

In 2017, more than 32 000 vehicles were handed over to customers worldwide. The top-selling Porsche honour is retained by the Macan, maintaining the high customer demand from the previous year with more than 97 000 vehicles delivered (+2%). 

China remains the largest single market for Porsche with over 71 000 vehicles delivered, exceeding 2016 by 10%. The USA and Europe continue to build on the success of previous years, both increasing by 2%. With around 28 400 deliveries, the home base of Germany remains stable.

Von Platen said: "In 2018, the new Cayenne is being launched in the key sales regions that are the USA and China – this promises further growth”, nonetheless, the exclusivity of the brand will continue to be our top priority in future.” The aim for 2018 is to stabilise customer deliveries at the high levels achieved in 2017.

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