Publications
Partners
Dubai - To celebrate and recognise the true worth of its range of high performance tyres, Dubai based Z Tyre has engaged one of the world's most exclusive jewellers to develop a very special set of Z1 tyres to be unveiled for the first time at the 2016 Reifen Essen tyre manufacturing trade show in Germany.
Combining 24 karat gold and specially selected diamond stones, this unique set of Z Tyres was designed in Dubai and decorated by Italian artisan jewellers in Italy before being returned to Dubai for the application of gold leafing by the very same craftsmen who have worked on the new presidential palace in Abu Dhabi.
'Commisioned for a unique buyer'
With the special set of four tyres recently sold for $600 000, Guinness World Records has independently valued and duly recognised them as the "World's Most Expensive Set of Car Tyres".
Commenting on this new world record, Zenises CEO Harjeev Kandhari, said: "We've always treasured the outstanding skills and dedication involved in developing our Z Tyre range so we thought what better way to celebrate this achievement than with a record-breaking special set of tyres especially commissioned for a unique buyer.
Watch: World's priciest car rubber
We are thankful to the Government of Dubai and His Highness Sheikh Mohammed bin Rashid Al Maktoum, vice- president of the UAE and Ruler of Dubai to have fostered such an environment of creativity in Dubai.
Charity initiative
This environment has allowed us to "dream big" and develop such world record breaking ideas. In keeping with the spirit of the Holy Month of Ramadan Z Tyres will donate all profits from the $600 000 sale to the Zenises Foundation which focusses on improving access to education across the world".
Z Tyres has entered on the Guinness Book of World Records! https://t.co/34KD1tUOIp Simply amazing! pic.twitter.com/rvVWVC71ZC
— Z tyre (@Z_Tyre) June 2, 2016
