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Ford Ranger scores top quality award in US JD Power report

2020-09-29 16:30
Ford Ranger JD Power

Ford Ranger JD Power. Image: Quickpic

• The Ford Ranger received the highest award for quality in the midsize pickup segment in the US. 

• The Initial Quality Study report , conducted by JD Power, is based on close to 90 000 customers.  

• The current Ford Ranger has been built in South Africa since 2011, and is exported to over 100 markets around the world. 

• Rangers for the North American market are assembled at Ford's Michigan Assembly Plant.

The Ford Ranger has received the highest award for quality in the midsize pickup segment in the United States, according to the 2020 JD Power Initial Quality Study (IQS) report.

The study has taken place over the last 34 years and is based on responses from 87 282 purchasers and lessees of new 2020 model year vehicles in the US who were surveyed after 90 days of ownership according to JD Power.

The study was conducted between February and May this year and measures components that fail and features that are difficult to use, hard to understand or don’t work the way owners want.

Initial quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.

Rangers for the North American market are assembled at Ford's Michigan Assembly Plant.

"The Initial Quality Study is the industry benchmark for new-vehicle quality and, year after year, automakers apply the insights they learn from consumers to make positive changes,"said Dave Sargent, vice president of automotive quality at JD Power.

The only midsize pickup Built Ford Tough, the 2020

Image: Quickpic

According to JD Power data, 88% of Ford Ranger owners in the US agree that they prefer to buy a vehicle from a domestic company. 

Approximately 53% agree that they're willing to pay more for a vehicle that is environmentally friendly, and 78% are willing to pay more to ensure their vehicle has the latest safety features.

JD Power data shows that 60% of Ranger owners strongly agree that they avoid vehicles they think will have high maintenance costs, while 59% say reliability is a first consideration when choosing a vehicle.

The data showed 83% of them agree that they like a vehicle that stands out from the crowd, and 54% strongly agree that they like a vehicle that offers responsive handling and powerful acceleration. 

The only midsize pickup Built Ford Tough, the 2020

Image: Quickpic

"The JD Power awards are held in high admiration with extremely competitive vehicles challenging for first prize in the midsize pickup segment. The Ranger's success in South Africa and numerous markets that we supply around the world reflects the exceptional work done by Ford Motor Company of Southern Africa (FMCSA) in the local manufacture and export of Ranger, "says Kevin Heunis, quality director: Export and Import Operations at FMCSA.

In August 2020, the Ranger was announced as the top-selling used car locally, according to AutoTrader's annual Car Industry Report.

Locally, the Ranger nameplate spans 33 derivatives with the new Ranger Thunder being the latest addition launched earlier in 2020.

The only midsize pickup Built Ford Tough, the 2020

Image: Quickpic

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