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2016-07-22 15:20

MIRROR MIRROR: Graham is not very pretty but he is the brainchild and driving force behind Australia's latest road safety campaign. Image: Australian Transport Accident Commission


Following a series of crashes caused by drivers playing Pokémon GO behind the wheel, a US police department posted this road safety guide. WARNING: It's cheesy in the extreme.

Australia - Road safety is a major concern for many governments around the world. Because of this, the Australian Transport Accident Commission (TAC) launched its latest road safety awareness project - Graham.

Graham, says the TAC, was designed with the intent to highlight “how susceptible the human body is to the forces involved in transport accidents.”

Melbourne-based sculptor Patricia Piccinini gave Graham his 'identity'.

He has no neck!

Graham’s purpose is to highlight what a human being might have looked like had we evolved to withstand the high pressures and forces involved in car crashes.

According to TAC, the human body can only handle impacts at speeds that people can reach on their own.

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Not impacts caused by external factors, like cars, that increases that natural speed.

TAC chief executive officer Joe Calafiore said: "People can survive running at full pace into a wall, but when you’re talking about collisions involving vehicles, the speeds are faster, the forces are greater and the chances of survival are much slimmer.”

Image by Australian Transport Accident Commission 

Graham’s skull is oversized, he doesn't have a neck and his chest is filled with air to resemble airbags.

Graham can be viewed and interacted here.

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Image by the Australian Transport Accident Commission 

Read more on:    australia  |  crash  |  road safety

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