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VW's angelic ad: Is it sexist?

2014-02-04 13:02

NOT SO ANGELIC AD: Volkswagen has upset readers with its angelic 100 000km ad showed at the American Super Bowl. Image: YouTube

  Video

Volkswagen has caused a bit of an uproar at the Super Bowl with its Game Day ad. Readers are saying it's arrogant and sexist.

Volkswagen has caused a bit of an uproar at the Super Bowl with its new ad. Some believe it's "arrogant and sexist".

WATCH VW's Super Bowl ad here

The video posted on Volkswagen's YouTube channel reads: "Watch as a father tells his daughter that every time a Volkswagen hits 100 000km, a German Engineer gets his wings.

"Learn more about the power of German engineering and Volkswagen vehicles with more than 100 000km."

The video shows a man and a woman in a lift and the engineer accidentally touches the woman's rear with his wings as its sprouts.

YouTube readers have slated the commercial as "sexist" saying VW doesn't employ female engineers.

Disciprine4 said: "VW doesn't hire female engineers."

AndrogyneMichinaga2 said: "It would be a good advert, except for the 'his wings bit.'  So the dad in the advert thinks of all the engineers as being male and indeed all of them shown in the advert are male.

"So no female engineers then? What, you feel like people would trust the reliability of your product less if any of those actors playing engineers were female?

Alyssa Hawkins6 said: "A German engineer gets HIS wings? What if the engineer is a woman? Sheesh..."

David Schneider6 said: "Why are all the "engineers" male? Couldn't they have made at least one female? Instead, the only woman with any presence is there to get goosed in an elevator.  Pretty sad, VW."

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