VW to launch new brand in SA

VWSA is mum about its exact launch plans for Seat but sales will probably kick off in the third quarter.

Seat was founded in 1950 as the Sociedad Espaola de Automóviles de Turismo (Seat) and VW acquired the company in 1990.

In 2002 VW added Seat to the Audi Brand Group, which also consists of Lamborghini as well as Audi itself.

Seat's current European production and sales are about 450 000 units per annum.

The Seat line-up includes the Alhambra, Altea, Córdoba, Ibiza, León and Toledo.

There is no official indication yet which models will go on sale here but we predict that the León, Ibiza and Altea will make their way here.

Seat models shares engineering and components with VW products. Familiar VW engine options for Seat models are 1.9 TDI, 2.0 TDI and 2.0 FSI.

The latest Seat models such as the León and Toledo are known for their unconventional design combined with a sporty character.

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