Go window-shop for Wraith Roller

2013-04-30 11:23

LONDON, England - Mannequins Worldwide have begun striking as a new shop window display could threaten their employment.

Wraith Image gallery

A Rolls-Royce Wraith has been crammed into the main display window of the famous Harrods store on Brompton road, central London. It was founded in 1824 by Charles Henry Harrod and is now owned by Qatar holdings.


The big car seems almost too snug in the small space as people pass by and peer in to get a glimpse of the shiny, two-toned royal-coloured Wraith which will stay there until May 4, 2013

Taking window-shopping to another level, the display is the UK debut of what the automaker claims is the most powerful and dynamic Rolls-Royce in history.

At its Geneva launch in March 2013, Torsten Muller-Otvos, CEO Rolls-Royce Motor Cars, said: “Wraith promises the sense of adventure and speed that drove our founding forefather. But of course, Wraith’s starting point is luxury, refinement and quality, traits that remain as important to Rolls-Royce customers today as they were more than a century ago.”

Harrods media sales director, Guy Cheston, said: “Harrods is at the forefront of promotional opportunities for the world’s most esteemed automotive brands, and we are delighted to have on display the most anticipated car release of 2013. The Rolls-Royce Wraith epitomises luxury, style and innovation, and is certain to attract attention from our international clientele.”

The Wraith will be available to South African customers and first deliveries will begin in Europe during the third quarter of 2013.

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