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Six reasons why the Toyota Hilux outsells everything else in SA - reader

2019-11-05 16:30

Janine Van der Post

bakkie,isuzu arctic at35,ford ranger raptor,toyota

Image: Charlen Raymond

The Toyoya Hilux is undoubtedly the most-loved vehicle in South Africa. It's evident every single month when we look at the Naamsa sales report.

During October, the automaker sold a whopping 4377 units, more than 2000 units clear of its closet rival, the Ford Ranger.

We asked readers what makes the Hilux such a popular bakkie for South Africans and one response sums it all up.

READ: Bakkie sales | Toyota dominates SA's favourite vehicle segment

Wheelsl24 reader Maartens Swanepoel says Toyota is selling well because of quality, dependability, durability, parts and dealer availability, and let's not forget its price! 

Why do you think South Africans love the Toyota Hilux so much? Send us your Hilux pictures and stories. Email us.

Swanepoel says: "Dealers offer big discounts on the Hilux list price, so Toyota is always good value for money. It also has a good trade-in value, because it is dependable and durable, and the Hilux parts basket is affordable.

"Most car brands in South Africa are not of good quality, they are over-priced and it does not last. In a strained economy people want a vehicle at a affordable price and something they can use for 350 000km or more without any trouble or high maintenance costs.

"At this stage, Toyota is the closest to that.

"Toyota bakkies are also 'hard' in terms of durability, and has a firm frame, so they don't dent easily. Nissan,in my opinion, is flimsy and not of the build quality and longevity their former models used to be. Ford is also not as reliable as Toyota and both these brands have a much smaller dealer footprint - especially in the rural areas.

So in short, these key points are the Hilux's best-selling points:
1. Price vs value
2. Durability
3. Dealer support 
4. Trade-in value
5. Comfort 
6. Parts availability 

Disclaimer: Wheels24 encourages freedom of speech and the expression of diverse views. The views of columnists published on Wheels24 are therefore their own and do not necessarily represent the views of Wheels24.


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