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SA car sales: Toyota leads the way in April

2018-05-03 15:39

Image: Wheels24

Toyota South Africa has retained its position as market leader with 8217 vehicles sold in April. 

The total also gives Toyota a margin of 1952 units ahead of its closest contender, and has resulted in a 22.6% market share.

Overall, out of the reported industry sales of 36 346 vehicles in April, a total of 31 476 units (6.6%) represented dealer sales, while an estimated 7% represented sales to the vehicle rental industry, 5.1% to industry corporate fleets and 1.3% to government.

Still leading the way

According to Senior Vice President of Sales and Marketing Calvyn Hamman: "The month of April is traditionally not strong for vehicle sales in SA and this year was no different."

"Currently, customers seem to prefer vehicles with an ample ride height, interior space and comfort – as evidenced by the popularity of SUVs and double-cab bakkies.

"Our LCV market share has been averaging 38% in the past few months, and this is reinforced by the rock-solid reputation of the Toyota brand in terms of quality, reliability and resale value – vitally important in these economically testing times."

Toyota leading from the front

April remained a favourable month for Toyota on the LCV front with 2679 Hilux units finding new homes, with the automaker leading the segment with a total of 3987 units sold.

Other sales highlights for Toyota include the Land Cruiser 200 (96 units, Land Cruiser 79 and Quantum with 192 and 1109 units sold respectively.

April 2018 vehicle sales breakdown:




The National Association of Automobile Manufacturers of South Africa (Naamsa) reports that at 36 346 units, the domestic new vehicle sales showed an improvement of 1 260 vehicles or 3.6% from the 35 086 vehicles sold in April last year.

“Sales in the low-volume medium- and-heavy truck segments of the industry reflected a mixed picture but had again remained under pressure and at 493 units and 1 345 units, respectively, had recorded a fall of 68 vehicles or a decline of 12.1%, in the case of medium commercial vehicles, and, in the case of heavy trucks and buses, a modest improvement of 17 vehicles or a gain of 1.3% compared to the corresponding month last year,” says Naamsa.

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