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SA car sales: Suzuki's best month yet

2017-08-02 09:26

Image: Janine Van der Post

Cape Town - Suzuki has hit another milestone with the automaker reporting its highest sales month yet since 2008.

The Japanese brand recorded total sales of 744 units, an increase of 27% compared to June 2017 and 68 more units than its previous local record.

Before breaking through the 700-unit barrier, Suzuki had achieved its best sales in September 2014, with 676 models sold. The brand has grown its share of the market by 22% over the same period in 2016.

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Suzuki’s growth in vehicle sales comes amidst a general slowdown on the overall vehicle market. According to the National Association of Automobile Manufacturers (Naamsa), July was generally in the black, but total industry sales remain in the red for the year and have declined by 0.3% for the year to date.

In July, Suzuki also extended its warranty period from three year / 100 000km to five year / 200 000 km to further bolster its value proposition and underline its commitment to their products. The extension is valid until 31 December 2017 on all passenger models.

Says André Venter, divisional head for sales and marketing at Suzuki Auto: “To hit a new record in a tough and declining market is the best confirmation possible that our sales and service support strategy is working.

"People are looking for affordable and trustworthy vehicles and Suzuki certainly delivers.”

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