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2013-09-02 11:39

GREAT CAR, YES? The McLaren Group has jumped onboard the Great campaign by wrapping the 12C with Union Jack livery to show its support for innovation and technology in the UK. Image: Newspress

WOKING, England - McLaren's F1 driver Jenson Button might not be happy with his current 2013 car but at least he got to unveil the automaker's latest ‘Great’ campaign liveried car designed to support and inspire British innovation.

The high-tech McLaren 12C is emblazoned with the Great campaign’s graphics and the message ‘Innovation is Great’. As well as demonstrating the automaker’s ongoing support for the campaign, it is intended to highlight the UK’s technology sector.

The car was launched at the McLaren Technology Centre with the support of McLaren Mercedes F1 driver Jenson Button. This is the second 'Great' car that McLaren has produced. The other was a 12C GT3 which made its debut at the 2012 Goodwood Festival of Speed.


The automaker said the campaign aimed to reaffirm Britain’s international reputation and deliver long-term economic benefits through extra tourism, investment and education.

The car, built at the McLaren Production Centre in Woking, England, "has ground-breaking technologies taken directly from McLaren’s 50 years of experience in Formula 1, among them a one-piece carbon-fibre MonoCell chassis that weighs only 75kg". McLaren said it’s powered by a British 3.8-litre V8 twin turbo engine, one of the most efficient high-performance engines yet built, and has numerous cutting-edge technologies, including brake steer and a proactive chassis control system.

Martin Whitmarsh, CEO of McLaren Group said: "McLaren is proud to be an ambassador for British innovation and to support the Great campaign. The UK has led the world in the development of technologies which have changed people’s lives, from the jet engine to the internet. I believe we are now seeing a resurgence of that pioneering spirit and McLaren is playing its part."

The car’s Union Jack paint job was designed by McLaren Racing’s graphics team. It will be on tour for a few months.
car will be on tour over the coming months.
Read more on:    mclaren  |  jenson button  |  new models

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