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Suzuki’s new Swift hatch and sedan in SA

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Mazda on offensive: 5 new models

2013-11-26 09:01

THINGS ARE LOOKING UP: Mazda UK managing director Jeremy Thomson predicts that the automaker’s fortunes will change in 2014 due to the automaker’s new models Image: NEWSPRESS

LONDON, England - Mazda is about to enjoy its best time in more than a decade as it launches five new-generation models globally in less than three years, said the automaker's UK managing director Jeremy Thomson.

Thomson described the product offensive as “rebooting”.

The rapid pace of launches is the biggest since the launch of the previous generation Mazda6, Mazda3 and Mazda RX-8 during 2002-04.


Thomson said: “We’re predicting good times while the rest of the industry is predicted to be relatively flat. Over the next 18 months to two years we will continue our very strong product-led growth which sends out an exciting message to dealers."

Its recovery in sales is due to the launches of its CX-5, new Mazda6 and the upcoming Mazda3. The new Mazda6 and 3 have yet to be confirmed for SA, reports Mazda SA.

Mazda reports its sales are 10% ahead of the original figure for 2013 resulting in the automaker having to increase production to meet future demands. UK sales director Peter Allibon said: “While we would rather run with one car too few than one too many, we also need to ensure the network can fully capitalise on the increase in sales opportunities."

In the first 10 months of 2013 Mazda UK sold 27 800 cars, 16% more than in the same period in 2012. A restructuring of its dealer network is also paying dividends, boosting sales per outlet and increasing profitability.

Average new car sales through each dealer were expected to quickly return to pre-crisis level as total annual volume approaches 40 000 units.


That growth will boost dealer profitability, which is forecast to be better than the industry average for 2014, and return to the top quartile as sales of the automaker's new generation SkyActiv models reach more than 70% of the total mix in 2014.

Allibon added: “A combination of growth, dealer profitability and the increased kerb appeal of the SkyActiv models are encouraging dealers to upgrade to the premium, fresh and 21st century feel of the new corporate identity – a look that was piloted in the UK earlier in 2013 and will make Mazda stand out in multi-franchise outlets.

“Meanwhile, the growth momentum continues with Mazda’s position as a franchise of choice being  reinforced further by the fact that there are more companies who want to become a Mazda dealer then there are open points."
Read more on:    mazda  |  england  |  mazda6  |  new models

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