Journo killed on SA bike launch

2013-01-24 13:13

A veteran British motorcycle journalist was killed in an accident during the official launch of the BMW R1200GS near George.

Daily Telegraph correspondent Kevin Ash (53), was killed while testing the R1200GS motorcycle as part of a two-day test ride. It's believed the incident took place during the test drive.


An official statement released by BMW read: "It is with deep regret that BMW Motorrad confirms the fatal injury of Kevin Ash in a motorcycle accident during a launch event in South Africa."

"The accident happened to the north of a town called George, 250km east of Cape Town. Out of respect for Kevin's family and friends, no further information is being made available at this time."

Cycle World Editor-in-Chief Mark Hoyer was reportedly at the scene approximately ten minutes after the accident.

According to Cycle World, Hoyer said: “I worked on him with another American who also had some medical training and then I assisted the medics. He looked like he was going to be okay. He appeared to have suffered a broken humerus and/or shoulder.

"We put him on a backboard when the medics arrived about 30-40 minutes after I contacted the second patient.”

Adrian Roderick, general manager of BMW Motorrad UK, said: "We are shocked and deeply saddened to hear the awful news about Kevin Ash; one of the most well-liked, experienced and respected journalists in the extremely close-knit motorcycle community.

"Losing Kevin is a tragedy which will be felt across the entire industry. He was a friend, as much as a journalist, and will be sorely missed. Our heartfelt thoughts are with his family, friends and colleagues at this awful time."


According to the Daily Mail, Ash was a columnist for Motorcycle News and ran his own motorcycle news website, Ash On Bikes.

Ash's daughter released the following statement on her father's website: "Kevin Ash passed away due to a motorcycle accident during a press launch in South Africa.

"As his oldest daughter, I only recently started to fully realise just how much further his parenting went than most; on receiving a tearful phone call at Stanstead airport it was a natural response to immediately cancel his press launch and ride back home to teach trigonometry the night before exams.

"Everything he did was entirely for his children and his wife, and a little bit for his cat. My parents loved each other very much and I hope that one day we can learn to live without him."

Ash had worked as a motorcycle journalist since 1990 and was involved in the launch of Fast Bikes and later worked for Motor Cycle News. He has published several books, including BMW Motorcycles: The Evolution of Excellence and Ducati People: Looking into the lives of the men and women behind this legendary marque.

The rest of the international media launch was later cancelled.

  • angela.krige - 2013-01-24 13:51

    RIP Kevin. My deepest condolences to the Ash family. How amazing it must have been to have a father of that calibre.

  • selwyn.lloyd.37 - 2013-01-24 14:10

    As a fellow BMW owner/rider, my heartfelt condolences to his family and friends during this sad time, I pray you be comforted through all the wonderful memories of Kevin, RIP buddy!

  • Michael Hawthorne - 2013-01-24 14:13

    Bikers die everyday.

      brian.connell.18 - 2013-01-24 14:30

      Thank you for an incredibly sensitive post.

      had.enuf.1 - 2013-01-24 14:37

      With a comment like that, maybe you will be next ?

      BobM6389 - 2013-01-24 14:54

      You are sick Sir.

      jivazzi - 2013-01-24 16:23

      Typical struggling idiotical south african mr. Hawthorne. I really did not know that such idiots like you exist in this country. I expect a comment like yours from a trash-carrier !!!!

      zip.reeper - 2013-01-25 09:16

      an incredibly poorly written, edited and compiled news report. full of incomprehensible inanities. Gawd rest Ash's soul.

  • godesha - 2013-01-24 17:00

    How tragic. Condolences to the family. RIP Kevin.

  • riotousr - 2013-01-25 10:58

    BMW R1200GS an amazing machine that journalists are dying to test one. R.I.P Kevin Ash. Yes, Mr. Ash, hope we meet in our afterlife.

  • rudi.linsleynoakes - 2013-01-26 03:19

    Michael... Your comment proves you lack tact... very insensitive! Kevin was supposed to stay at our Hotel (work) but never made it, it deeply saddens me as when you work in hospitality your guests are like gold - you really connect with the people you meet and the stories they share (on an emotional level) , No Doubt I'm sure he was a great man and still is as his memory will always live on - Ash Family, All my heart goes out to you!

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