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Jaguar rips Merc's chicken clip

2013-12-18 14:17

‘THAT’S WAS YUMMY, THANKS MERC’: Jaguar responds to Mercedes-Benz chicken advert. That poor bird... Image: YOUTUBE

Earlier in 2013 Mercedes-Benz released an advert demonstrating its Magic Body Control...using chickens. Now luxury automaker Jaguar has responded: "Magic Body Control? We prefer cat-like reflexes." Watch the crazy video!

In September 2013, Mercedes-Benz claimed its new S-Class is "the first car capable of detecting road undulations in advance” due to its Magic Body Control.


The automaker said: “If the camera in the windscreen detects unevenness Magic Body Control sets up the active suspension to absorb it. This helps to ensure a unique level of ride comfort.”

To help explain its new technology to potential buyers Mercedes-Benz turned to chickens in a quirky, yet educational, video posted on YouTube.


In December 2013, Jaguar released a response to Merc’s chicken advert. Jaguar’s clip shows a faux engineer, erm, dancing with a chicken when suddenly the poor bird falls prey to a nearby Jaguar.

The tagline of the advert reads: “Magic Body Control? We prefer cat-like reflexes."

Watch Jaguar’s chicken video here!

Read more on:    jaguar  |  mercedes-benz  |  usa  |  chicken  |  video

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