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2016-07-28 11:12

GRIM OUTLOOK: South Africa's auto industry has been negatively affected by the poor Range exchange rate and sluggish economy, resulting in increased vehicle prices. Image: iStock

Cape Town - TransUnion’s Vehicle Pricing Index for the second quarter of 2016 reveals a drop in new vehicle finance deals, which are at their lowest since May 2009.

The South African motoring industry faced a highly challenging second quarter in 2016, according to the latest TransUnion SA Vehicle Pricing Index (VPI) for new and used vehicle sales.

The rate of new vehicle pricing increased by 8.4% while used vehicle prices rose by 2.7%. 

The drastic price surge of new vehicles can be attributed to the weak Rand weakness and ongoing poor economic conditions, according to Derick de Vries, CEO of auto information solutions at TransUnion.  

Dwindling consumer confidence

De Vries said: “The combined effect of the negative GDP growth rate, the increase in interest rates, higher inflation, the increase in unemployment, lower consumer confidence and economic instability have all played a role in the increase of new and used vehicle pricing.

“These combined factors are slowing down sales volumes substantially. The demand for used vehicles is also increasing considering the affordability challenges in the new vehicle market”.

READ: 'SA's car market will feel Brexit's effects'

The VPI for new and used vehicle prices increased substantially to 8.4% and 2.7% in Q2 2016 from 6.6% and 2.2% in Q1 2016 respectively. The index measures the relationship between the increase in vehicle pricing for new and used vehicles from a basket of passenger vehicles which incorporates 15 top volume manufacturers.

Vehicle sales data collated from across the industry was used to create the index.

The National Association of Automobile Manufacturers of South Africa reports that new car sales have dropped 22% year-to-date.   

Fluctuations playing a role

TransUnion's data shows that there have been fewer deals financed in Q2 compared to 2015.

De Vries said: “TransUnion’s financial registrations data indicates a drop of around 48% and 24% on new and used financed deals respectively in Q2 2016 compared to Q2 2015.

“The drop in new vehicle financial deals is the lowest it’s been since May 2009, due to the highest percentage change in the VPI since 2009 Q4.” 

The percentage of new and used cars being financed below R200 000 remained constant from the last quarter, indicating that the trend will follow the next quarter.

READ: SA car sales - Slowdown continues in May 2016

De Vries: “Consumers are either financing cheaper new vehicles or more expensive used vehicles. This is shown by the increase in used car loans which has increased to R189 000 from R136 000. There is therefore a shifting emphasis on the value proposition that consumers place on their vehicles as they look for the maximum amount of value from a car." 

Data from vehicle finance market leader WesBank echoes this. In June the average deal values for both new and used cars reached record levels. Based on the average financed amount, consumers spent 10.4% more, on average. Amid slow growth and high new car price inflation, the average new car deal grew 11.9%.

Fewer new car buyers

Rudolf Mahoney, head of brand and communication at WesBank, said: “Pricing in the used market is being driven by supply-demand market dynamics as more buyers shift away from the new car market.

“We predict that the market will start shifting back to new within the next 12-18 months, as the supply of quality used models dries up. Buyers re-entering the market are also more likely to shop in lower segments - again, affected by affordability.

READ: SA car sales - Year midway and vehicles sales remain grim

In terms of sales volumes, Toyota, Volkswagen, Ford and BMW are the only manufacturers which appear in the top 5 for both new and used passenger car volumes from all sectors.

De Vries concluded: “Overall, the current economic conditions are impacting multiple vehicle-related industries including finance houses, manufacturers, insurers and dealerships. Finance houses are facing declining applications while manufacturers and dealerships face a declining vehicle market.

"Furthermore, insurance companies will need to remain competitive in order to reduce cancellations."


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