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'Our plan is to make South Africa our second home' - Mahindra SA

2019-02-18 09:49
Mahindra XUV300

Image: Wheels24

In the past 12 months, Mahindra has grown its local market share in South Africa and also launched a series of new models.

The automaker has moved from obscurity in the local market to being a real player in the automotive industry. Over the past 10 years, the brand has evolved from "bargain-hunter" status to be able to take on more established automakers with competitive offerings.

READ: Headed for SA - Here's why you’ll be pleasantly surprised by Mahindra's XUV300

It's the latest model, the XUV300, launched in sunny Goa, India, that raises the bar that much higher for future Mahindra products, as it’s simply a surprisingly good compact SUV offering.

Earlier in February, Lance Branquinho wrote: "A decade ago the South African market was awash in Chinese and Indian bakkies, with new brands seemingly launching product each quarter.

"It appeared that some traditional bakkie manufacturers were at risk of having their cheaper derivatives made redundant, by this unconstrained march of affordability from continental Asia.

READ: Mahindra launches SA-built S10 Karoo Edition Pik Up

"Marketing a blend of crossovers, SUVs and bakkies, Mahindra is now effectively the only Indian automotive brand trading with any credibility in South Africa, after its rival, Tata, has seen sales almost entirely collapse."

Wheels24 sat down with Mahindra South Africa to find out what local customers can expect from the brand:


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