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Harley-Davidson puts electric bike on hold

2019-10-16 10:12

Harley-Davidson suspended production and delivery of its LiveWire electric motorcycle. Image: AFP / David McNew

Harley-Davidson announced on Monday that it had suspended production and delivery of its LiveWire electric motorcycle, which the brand had rolled out as part of a diversification push.

"We recently discovered a non-standard condition during a final quality check; stopped production and deliveries; and began additional testing," the company said in a statement.

The Wall Street Journal reported that the decision came after a problem with the vehicle's battery charging was discovered. The manufacturer did not say when they planned to resume production.

Unveiled in 2014, the LiveWire sold for around $30 000 in North America and Western Europe, according to the Harley-Davidson website.

The manufacturer, based in Milwaukee, Wisconsin in the United States, has turned to electric vehicles to attract younger riders as it grapples with an aging customer base and a lack of innovation in its range.

The company's sales were down more than 6% in the second quarter of this year.Harley-Davidson's stock rose 0.31% on Monday at the close of markets.


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