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A new King of the Hill was crowned and saw the reign of two others extended today with a thrilling finale at #JaguarSHC.

8 fast cats score trophies at #JaguarSHC

The 10th Jaguar Simola Hillclimb was a successful affair for Team Jaguar, with a total of eight podium finishes for all eight entries across various categories.

BMW and Mercedes to launch car- and ride-sharing JV

2019-02-22 13:09
Ride joint venture

Image: John MACDOUGALL / AFP

Automakers Daimler, parent company of Mercedes-Benz, and BMW are formally launching their joint venture in services that make it possible to use their cars without necessarily owning one.

Daimler CEO Dieter Zetsche and BMW's Harald Krueger held a joint news conference in Berlin on Friday to outline their efforts in auto-related services, which include short-term rentals of vehicles in big cities through smartphone apps.

WATCH: Next step in ride-sharing apps? How about hailing a self-driving taxi

The business also includes apps to call for a ride, in competition with rivals such as Uber and Lyft from the information technology sector.

Krueger and Zetsche spoke after regulatory authorities gave permission for the deal, announced last year, to formally close.

The business underscores the auto industry's shift toward new technologies and business models based on software and mobile communications.

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