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Toyota SA retained its market leadership in June 2015 with 9712 vehicle sales, 19.3% of market share despite the market declining by 4.8% against June 2014.
The National Association of Automobile Manufacturers of South Africa (Naamsa) reported that new vehicle sales had already declined by 3.2% in May 2015.
The Japanese automaker also retained its market share of the overall light commercial vehicle segment at 27.5%.
READ: SA new vehicle sales in free-fall?
Glenn Crompton, marketing vice-president at Toyota SA, commented: "We're very happy with the increase in our market share compared to the previous month, making June the sixth consecutive month of market leadership in 2015.
"What is even more satisfying is that more than 90% of our sales were through dealers, showing a solid commitment from our network and great loyalty from our customers."
CAR SALES DOWN 6.6%
For the third consecutive month the overall market showed a slight decline of 4.8% from June 2014 with the passenger segment down 6.6%.
Crompton again: "The decline in the passenger segmeng, with the second-hand market showing an increase, underlines consumers’ cautious behaviour in the light of economic uncertainty in the country."
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Crompton pointed towards uncertainty around fuel prices, the weak exchange rate and increasing utility prices.
Among Toyota’s top performers were the Hilux (2912), Fortuner (1353) and Corolla Quest (1004).
Hino SS, Toyota's truck arm, sold 321 in June in a sector showing steady decline which could mainly be attributed to fewer purchases due to replacement cycles which usually work on a five-year basis and a a general decline in business confidence.
DEPRESSING OUTLOOK: The infographic above illustrates South African vehicle sales for June 2015. The overall market has taken a year-on-year decline of 4.8%. Image: Quickpic