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Time for a 'celebracion': Kia enters Mexico

2015-06-10 09:41

MEXICO EXPANSION: The first models of Kia's Mexico expansion will be the Cerato (left), Sportage (centre) and Sorento. Image: Quickpic

MEXICO CITY, Mexico - Kia, the world's ninth-largest automaker, has officially launched in Mexico with a ceremony in Mexico City.

Sales will start through 21 dealers in 10 cities from July 1 2015.

Initially three imported models, Forte (Cerato), Sportage, and Sorento, will be available to the Mexican public, with the new Optima to be added in November 2015.


Kia's executive vice-president and CEO, Tae-Hyun (Thomas Oh), said: "As one of the world's last remaining markets in which the Kia brand does not have a sales presence our aggressive entry into Mexico is a clear sign of the importance this market holds for our future.

“We are excited to provide stylish vehicles that feature world-class quality, safety and technology, all backed by a warranty unmatched in the market."

Construction of Kia's first factory in Mexico is 50% complete and the R12-billion state-of-the-art facility is, Kia says, on schedule to commence mass production in mid-2016. Production capacity will 300 000 units a year with the Forte first in line.  

In addition to Mexico, the plant will supply the US as well as South American markets.

Read more on:    kia  |  mexico  |  auto industry

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