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SA photographer shoots new Lexus NX

2015-02-16 11:32

NEW LEXUS CAPTURED BY EXPERT: Image: Merwelene van der Merwe

Undeniable talent, an intriguing way of looking at the world and her inimitable style are the qualities, Lexus says, that make Merwelene van der Merwe's photography "not only outstanding but exceptional".

She has channelled her skills to shoot a series of art images of an all-new Lexus.

"Merwelene," Lexus adds, "has honed her talent and stretched her limits throughout 25 years as a photographer in a range of disciplines from fashion to advertising."

INANIMATE OBJECTS

Car photography, however, is something of a departure for this woman whose passion, she says, is people.

Read the Lexus NX story

"The fact that the Lexus NX was cloaked in that gorgeous, on-trend, 'it' colour Marsala (actually Morello Red) really helped it to pop off the canvas. There's also a sensuality to this car that makes it a perfect photographic subject.

"It exudes an energy, an attitude, often lacking in inanimate objects.

"I have to say that this is one corporate commission that has truly allowed me to express my creativity in an unusual way."

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