Rolls-Royce celebrates 10 years

2013-01-03 13:14

Rolls-Royce Motor Cars celebrated '10 Years of Excellence' on New Year's Day 2013. The "new" Home of Rolls-Royce officially opened for business in 2003 and the first car was presented to its customer at a minute past midnight.

Described at the time as “the last great adventure in automotive history”, production of the Phantom was one car per day, rising to three by the end of 2003.


Today, with a product range spanning two model families (Phantom and Ghost) and six models, the company’s craftsmen and women hand-build up to 20 cars each day. In 2011, Rolls-Royce celebrated a second consecutive sales record and the best result in the company’s then 107-year history.

The response to the company’s portfolio from customers, media and enthusiasts has been positive throughout the company’s first ten years of business. While the company, according to Rolls-Royce, doesn’t, as a rule, quote its customers, several have offered the following kind words:

"I bought the Ghost as a gift to myself on my 40th birthday. The release date was 20 June; my birthday. I saw it as proof of my success, a way of marking a milestone in my life"– Zhang Yong, Beijing, China

"I feel like I’m at home when I drive my Ghost" – Simone Ceruti, Florence, Italy

"There will never be another Rolls-Royce" – Harold Tillman, London, UK

Rolls-Royce motor cars built at the company’s manufacturing plant has been recognised by the media from the very beginning. And bringing the story up to date, the launch of Phantom Series II in 2012, for example, was met with high acclaim:

"Phantom retains its unique position as a car that is beyond transport, and is theatre, event and heirloom"– Autocar

"Phantom Series II offers effortless serenity on wheels" – Car & Driver

"Majestic, lavish, seriously smooth. Rolls-Royce joins the 21st century" – Top Gear Magazine

"Good news for those who believe Rolls-Royce still makes “the best cars in the world”: the range-topping Phantom just got better, with the arrival of the Series II version"– FT How to Spend It


Starting with a workforce of less than 400, there are now more than 1400 people employed at the Goodwood-based manufacturing plant and head office in the UK. More than 100 new positions were created in 2012 alone. The company has invested heavily in future talent, with thriving apprenticeship, graduate and intern programmes. More than 80% of employees live locally and staff turnover is one of the lowest in the manufacturing industry.

The company has a significant economic effect on the local area and, with more than 90% of cars exported, the British economy. Investment has also extended to the site, with a major new extension to the manufacturing area currently nearing completion. This is to help the company meet further growth in worldwide sales and satisfy demand for highly personalised Ghost and Phantom models.

Torsten Müller-Ötvös, chief executive officer, Rolls-Royce Motor Cars said: “Rolls-Royce is a great British manufacturing success story and I am very proud to celebrate 10 Years of Excellence. The renaissance of the world’s most famous automotive brand and the creation and development of the Home of Rolls-Royce has been an extraordinary and successful journey. I applaud the Rolls-Royce team at Goodwood and across the world for their passion and together we can look forward to the next ten years with great optimism.”