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In-car tech 'to beat iPhones'

2013-06-14 12:00

BOSTON, Massachusetts - In-car technology is taking vehicles to a whole new level, from booking a service to ordering and paying in advance for takeaway do'nuts.

GM CEO Dan Akerson said the car is the next great proving ground for communications technology on Thursday: "The automobile will become a major platform for tech and one with far better battery life than an iPhone."

IN-CAR BILLBOARDS

Developing better in-car technology is critical for automakers to attract younger, tech-savvy buyers. If they can pull it off, the companies will generate new sources of revenue and boost profit margins. One approach may be to sell advertising within the car, Akerson said in May.

In mid-2014, GM will team up with AT&T Inc to sell vehicles with 4G LTE mobile broadband to allow passengers in the backseat to watch streaming video.

Akerson said automakers have no choice as the average US consumer is spending more than two and a half hours a day on their smartphones and tablets, topping the 16 hours spent in cars each week.

"Marry the two and you have a megatrend that we intend to harness for competitive advantage," he said citing a JD Power study that found more than two-thirds of new car buyers own a smartphone, with connectivity strongly influencing which car they buy.

'BREAD AND BUTTER'

He said drivers want hands-free calling, navigation and automatic crash warning, in that order, citing similar studies in China. He called those "the bread and butter" of the company's in-vehicle OnStar service that connects drivers to operators for directions or emergency help. Akerson added GM's features will be integrated to prevent distracted driving.

However, the AAA Foundation for Traffic Safety released a report on Wednesday (June 12) saying that hands-free technology in cars actually increases driver distraction. AAA urged the auto industry to consider disabling certain social media functions or voice-to-text technologies, so they are inoperable while the vehicle is in motion.

TAKE-AWAYS ON THE WAY

Akerson said: "Installing 3G Wi-Fi in vehicles only scratches the surface of what's possible. Imagine that your vehicle can predict that it needs a new battery and then automatically schedules a visit to your dealer before it dies on the highway in rush hour.

"How cool would it be to have your car automatically call Dunkin' Donuts when you're a kilometre away, so your coffee and cruller are ready and paid for when you pull up?"

Akerson added the tech features will just be the beginning as GM needs to entice thousands of code writers to come up with apps for its cars and he hopes a GM App Shop will be just as popular as an Apple store some day.

Reuters

Comments
  • Monica Steuer - 2013-06-14 13:26

    my friend's aunt makes $85 every hour on the laptop. She has been out of work for 5 months but last month her check was $14413 just working on the laptop for a few hours. Read more on this site. www.Day37.com

      Keith Monale - 2013-06-14 15:13

      Well that's good to hear. I take it she intends buying a GM car "with far better battery life than an iPhone"? I am assuming, ofcourse, that this is why you posted here?

      Love Ness - 2013-06-14 16:52

      Why does not the News 24 police patrol delete this. Our comments usually disappear like dew in early moning sun but trolls like these have freedom to do this.

      Johan Hattingh - 2013-06-15 09:53

      She can make more on any street corner

  • Clint Steenveld - 2013-06-15 10:47

    i think,you should have high quality motion sensors around the car,so that auto drive can be possible,so that the hands free app can also be in use.just think of it,you driving to your destination and someone calls you,there is a big chance that you could be in a accident cause it does distract you from the road and your foot work on peddles,but as soon as you get a call,than auto-driving comes in and drives for you while you talk,i don't know if the tech is available yet but give it a try.

      Jacquelyn Gloria - 2013-06-15 22:10

      uptil I looked at the bank draft which said $8068, I be certain ...that...my friend was like really receiving money parttime from there pretty old laptop.. there neighbor haz done this 4 only about 20 months and recently cleard the mortgage on their house and bourt a gorgeous BMW 5-series. I went here,... www.BBC13.com

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