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Audi reveals big plans for 2011

2010-12-28 09:19

COMING 2011: The Audi Cross Coupé quattro concept on which the all-new Q3 is based.

German automaker Audi has revealed it is to embark on the biggest investment progamme in the company’s history and create 1200 jobs.

In announcing its plans for 2011, Audi said it would be investing heavily in its future and hiring about 1200 skilled employees in the year.

“Innovation requires people,” said Thomas Sigi, member of the Audi AG board of management responsible for personnel.

“For this reason, we want to hire about 1200 experts in 2011 to bolster our electromobility and lightweight construction competence."


Furthermore, the company will invest around €11.6-billion between 2011 and 2015, focusing on new products and technologies and upgrading some of its sites.

Axel Strotbek, Audi AG board member for finance and organisation, said: “With this investment we will lay a foundation for sustained, profitable growth and support our claim to leadership in the premium car segment."

More than €9.5-billion will go to developing products and technologies such as electric and hybrid drive systems. Audi wants to begin selling its R8 e-tron, the brand’s first electric sports car, in 2012.

In making the announcement, Audi also provided some detail about its products for 2011. The brand will see the addition of the latest A6, the Q5 Hybrid (the company’s first full hybrid vehicle) and the new Q3.

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