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2018 NADA Dealer Satisfaction Index: Mazda ups the ante and shows sturdy growth with dealer partners

2018-07-23 18:00

Image: Net Car Show

For the second year in a row, Mazda Southern Africa's collective efforts were recognized and rewarded when the company received a gold award at the NADA DSI Awards held at the home of WesBank in Fairland, Johannesburg.

Mazda's DSI scores increased by 3.8% from 2017 and by over 14% from when the company started operating independently in 2014.

These results improved Mazda's position to fourth highest ranked South African motor brand in overall dealer satisfaction in the 2018 survey.

Scoring the highest in the three critical questions of "How satisfied are you with your Manufacturer/Importer" and "Provide positive referrals for your franchise to a friend wanting to buy a dealership" and "Makes it easy for your customers to do business with you"; Mazda Southern Africa solidified its position amongst the most investor friendly brands in South Africa.

                                                             Image: Wheels24 / Janine Van der Post

Head of Sales for Mazda Southern Africa Ms Daphne Greyling says: "It is an honour to be recognized by our Dealer Business Partners.

"Thank you to all Mazda dealers who participated in the 2018 survey.

"Mazda Southern Africa is committed to even further strengthening our business partner relations and investor returns."

NADA measures dealers' satisfaction with automotive brands. NADA has been conducting this survey in South Africa for the last 23 years.

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