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WATCH: 'Time to open new doors' - a thought-provoking video pays homage to Saudi women's new freedom behind the wheel

2018-06-25 17:28

Image: YouTube

It’s a new era for women in Saudi Arabia; from June 2018 females can obtain a driver’s license and drive a car.

Audi has dedicated a short film of its own to the new group of female customers and will show it on its social media channels.

The film is a 75-second homage to the newly won freedom

'Time to open new doors'

The title of the new video is "Time to open new doors".

Check out the short clip below:

READ: The real reason Saudi Arabia lifted its ban on women driving? Economic necessity...

"We use the element of opening the door as a metaphor for access to the world of Audi and for the new independence of women," says Giovanni Perosino, Head of Marketing Communications at Audi AG.

Audi branching in the Middle East

Audi is eager to welcome the new customers and their preferences when they are buying a car. The company has so far experienced the highest demand in the Middle East in the C and D segments.

The new Audi A8 will also be available in Saudi Arabia in the second half of 2018 and will complement the premium brand’s top segment.

Audi worked together with experts from the Middle East on the video. The film will be presented on the company's social media channels during the Saudi Arabian team’s last group match at the World Cup on 25  June.

Read more on:    audi  |  saudi arabia

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