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The race is on! Best Global car brands revealed

2018-10-10 13:53

Image: Toyota SA

Toyota tops the list as the world's best automotive brand, according to the annual Interbrand Best Global Brand list.

The report estimates Toyota's value to be $53-billion, a 6% increase compared to 2017. Toyota is ranked as 7th Best Global Brand overall.

A prestigious list

Mercedes-Benz ($48-billion, +2%) grabbed second place followed by BMW, ($41-billion, -1%) and Honda ($23-billion,+2%) in third and fourth place respectively. A new entry on its list is Subaru ($4.2-billion).

SEE: World's most valuable car brands

Doug Karnes, senior director of automotive at Interbrands, said: "In the midst of unprecedented disruption, automotive brands find themselves evolving from being one-off transaction-focused to enduring-relationship-oriented. Today’s brands that invest wisely in technology to enhance the customer experience will not only survive, but thrive.

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"The future of automotive will be about creating brand value through the formation of brand ecosystems that can deliver great customer experiences at every opportunity. We are moving from transactions to relationships.

"Those automotive brands that understand this and can deliver delight to their customers today will thrive in the future and command the greatest brand value tomorrow. The race is on."

Best Global Brands:

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