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SEE: 'It’s the best advert on TV! Even the meerkats are impressed!' - Readers respond to banned Hilux ad

2019-09-06 09:22

Janine Van Der Post, Leigh-Ann Londt

Hilux GR Meerkats

Image: Bestadsontv.com

'Even the meerkats are impressed!', 'Driving your 4x4 in this portrayed manner would wreck your vehicle', and 'I think the ad is very tasteful and funny'... We asked our readers what they thought of the Toyota Hilux GR ad and whether they agree on the ruling that it had to be banned? 

Mere months after Toyota launched its new Hilux GR-Sport bakkie in South Africa, the company has landed in hot water.

The automaker has been ordered to remove its Hilux GR Sport bakkie ad from television and social media after two complaints were lodged stating that the ad breached environmental laws and regulations regarding vehicle use along SA's coastal areas.

According to the Advertising Standards Authority (ASA): "The Directorate of the Advertising Regulatory Board has been called upon to consider complaints lodged by David Lazarus and Louise McIntosh against a television commercial for Toyota South Africa promoting its Toyota Hilux GR-Sport vehicle."

READ: Hilux GR Sport bakkie ad banned: Meerkats and sand dunes land Toyota SA in hot water

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