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'It won’t kill you to slow down'... Another hectic SA road safety ad

2017-08-14 09:07

Janine Van der Post

Image: Youtube

Warning - This article contains videos featuring graphic imagery.

Cape Town - The Western Cape transport department is well known for its shock tactics employed by its #SafelyHome campaign  in its efforts to curb road deaths. 

Earlier in July, the department released a controversial ad in a bid to combat the prevalence of drunk driving in South Africa. Now, a a month later, the department has launched another hard-hitting ad, this time focussing on speeding on our roads.

'Knock on'

The ad, posted to the department's YouTube channel, pushes the message that adhering to the speed limit could prevent crashes, giving motorists more time to react. The department said: "Travelling up to just 5km/h over the speed limit gives you less time to react. And the knock-on effect can be devastating. It won’t kill you to slow down. #SpeedKillsFacts." 

Of course, this being SafelyHome, the message is delivered in the most thought-provoking way...

The clip shows a series of 'what if' scenarios; a delivery man being 'hit' by a speeding car, a mother and daughter sent flying through the air... all without actually showing a vehicle harming pedestrians. 

What do you think of new #speedkillsfacts ad? Could SA curb its horrendous road-death toll if motorists reduced their speed?  Email us

Watch 'Knock-On' below:

Arrive Alive's Johan Jonck says: "We commend Safely Home for this powerful video emphasising the importance to slow down. 

"Driving at a safe speed is one of the most important aspects of defensive driving. All drivers should allow themselves the time and space to respond to emergencies by driving at a safe speed.

"It's also important to note that the speed limit is not a target - a safe speed needs to be that speed below the speed limit where traffic, road and weather conditions have also been taken into consideration!"

In July 2017, Wheels24 reported on the department's previous ad posted on the SafelyHome YouTube channel which focused on texting and driving.

More safe driving tips here.

The ad might come across as funny at first as several people are captured via CCTV walking into poles and various objects (one even falls into a pond) in SA, as they're distracted while using their mobile phones.  


It shows that some people can't even pay attention while they're walking and texting, and ask "how then can motorists text and drive"? Watch the video below before you decide to use your phone while driving #ItCanWait.

We've included previous clips by the department.

WARNING: This video contain graphic footage:

Watch more #SafelyHome ads below:


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