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'How satisfied are you with local automakers?' - 2018 SA Dealer Satisfaction Index reveals which manufacturers are best, worst in South Africa

2018-07-31 20:00

Image: iStock

Customer satisfactions is a critical part of the automotive industry but have you thought which dealers experience best experience vehicles worth hundreds of thousands which local automakers deliver fantastic service?

The National Automobile Dealers’ Association has released its annual Dealer Satisfaction Index (DSI). NADA measures dealers' satisfaction with automotive brands and the organisation has been conducting its  survey in South Africa for past 23 years.

Brands making up the list

In 2018, a total of 33 independently researched brands formed part of the survey; a total of 1005 responses were received, and 840 of these were received from Passenger and Light Commercial Vehicles (LCV) dealerships.

The industry overall average improved from 72.9% in 2017 to 74.5% in 2018. Nada said: "The other good news for the local motoring industry is that out of the 33 brands that took part in the survey, a total of 19 scored above 65%. Eight Passenger/LCV brands achieved Gold status (75% and above)."


What do you think of dealers in South Africa? Share your experience with us.

Toyota and Hino South Africa both achieved gold awards at the 2018 National Automobile Dealers’ Association (NADA) Dealer Satisfaction Index (DSI) awards. In passenger cars, Mercedes-Benz grabbed silver followed by Hyundai in third. In the commercial market, Mercedes-Benz and UD trucks finished in second and third respectively. 

2018 Dealer Satisfaction Index -  National Automobile Dealers' Association:


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