25 Apr 2017

14 defunct car brands and why they failed

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<b> SHORT-LIVED EXISTENCE: </b> General Motors' Hummer brand only lasted 18 years before it became defunct. <i> Image: AFP / Frederic J. Brown </i>

Frederic J. Brown

London - Ever wondered what happened to car brands like Studebaker, Oldsmobile, Packard and Kaiser Frazer?

That trio and many others produced high quality cars but for one reason or another met their demise as sales seized, mergers with other brands and financial meltdowns hampered their relevance in the market.

Hummer lasted 18 years

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